Find More Of Your “Star” Customers With Universal App Campaigns
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Find More Of Your “Star” Customers With Universal App Campaigns

We recently announced that we’ll be moving all AdWords app install campaigns to Universal App Campaigns (UAC). Starting on October 16th, all new app install campaigns created in AdWords will run on UAC. Existing Search, Display and YouTube app promo campaigns will stop running on November 15th, so it’s important to start upgrading to UAC as soon as possible. Check out our UAC best practices for more tips on creatives,…

Fine-Tuning The Layout Of Search Ads On Google Play
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Fine-Tuning The Layout Of Search Ads On Google Play

Google Play reaches more than a billion people on Android devices in over 190 countries — providing a platform for consumers to find the coolest new apps and enjoy the latest music, movies, and books. We introduced search ads on Google Play last year to improve app discovery and help developers reach users right when they’re looking for new apps to install. It’s one of several…