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Gemini Enterprise and the Growing Role of AI in Smarter PPC Marketing
ByTaylor Reaume 10 October 202517 January 2026

AI is no longer a future concept; it’s already shaping how businesses make decisions, manage data, and reach customers. Google’s launch of Gemini Enterprise is a clear signal that AI is moving beyond novelty tools and into daily, practical use across marketing, operations, and analytics. For businesses investing in PPC, this matters. Not because AI replaces strategy, but because it gives teams better information,…

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More advanced AI capabilities are coming to Google Search
ByEmma Ross 16 July 20253 August 2025

Powerful new capabilities in Google Search, including Gemini 2.5 Pro and Deep Search, to Google AI Pro and AI Ultra subscribers. At I/O, we shared how our latest Gemini models are enabling dramatically more powerful capabilities and features in Search. Now, we’re beginning to roll out access to the Gemini 2.5 Pro model and Deep Search in AI Mode, available for Google AI Pro and AI Ultra subscribers…

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Google AI: The Google for Startups Gemini kit is here
ByEmma Ross 26 June 202520 September 2025

This new suite of tools will help startups build faster with its AI tools and resources. We’ve supported thousands of startups as they use AI to scale their businesses, and we know that this work comes with lots of questions: Where do I start? How much does it cost? And who do I ask when I get stuck? We want to make sure that…

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The Latest AI News Google Announced in May
ByEmma Ross 5 June 202513 July 2025

Here’s a recap of some of Google’s biggest AI updates from May, including the releases at I/O and Google Marketing Live, news about AI Mode, new capabilities in the Gemini app and our new AI-powered filmmaking tool, Flow. For more than 20 years, we’ve invested in machine learning and AI research, tools and infrastructure to build products that make everyday life better for more…

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Google Ads: Unlock Next-Level Performance with AI Max for Search Campaigns
ByEmma Ross 6 May 202525 May 2025

Introducing AI Max for Search campaigns, a comprehensive suite of targeting and creative enhancements that brings the best of Google AI to help you take your Search campaigns to the next level. AI is unleashing the full potential of Google Search by enabling it to become more exploratory and multimodal. It’s transforming into an even more helpful engine for discovery and decision-making, with AI-powered…

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Google Ads: New ways to drive performance with Demand Gen
ByEmma Ross 30 January 20256 March 2025

You can precisely choose where your ads appear across YouTube and Google with channel controls in Demand Gen.

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Google Marketing | Web Marketing

Gemini breaks new ground with a faster model, longer context, AI agents and more
ByEmma Ross 14 May 20243 March 2025

The new Gemini 1.5 Flash model is optimized for speed and efficiency, is highly capable of multimodal reasoning and features our breakthrough long context window.

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Analytics Marketing | Ecommerce Marketing | Google Marketing

Grow with Google launches new AI Essentials course to help everyone learn to use AI
ByEmma Ross 27 April 20242 March 2025

Learn from experts at Google and get essential AI skills to boost your productivity with Google AI Essentials, zero experience required Today we’re announcing Google AI Essentials — a self-paced course designed to help people across roles and industries learn AI skills to boost their productivity. No programming skills or other experience required. And to make sure that people from all backgrounds have access to AI…

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3 ways merchants can use AI this holiday shopping season
ByEmma Ross 18 October 202322 October 2023

Generative AI is helping retailers around the world approach common challenges in new and creative ways — from improving digital customer service to creating content more efficiently. As we head into the holiday season, here are three ways you can use AI to stand out with shoppers and grow your business. 1. Create a more realistic shopping experience Nearly 80% of online apparel shoppers…

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All Blogs | Google Marketing

Bard can now connect to your Google apps and services
ByEmma Ross 19 September 202329 October 2023

One of the biggest benefits of Bard, an experiment to collaborate with generative AI, is that it can tailor its responses to exactly what you need. For instance, you could ask Bard to start a trip planning Doc for you and your friends, draft up your online marketplace listing, or help explain a science topic to your kids. And now, Bard is getting even better…

Read More Bard can now connect to your Google apps and services

WANT MORE TRAFFIC?

Join 35,000 marketers who get exclusive marketing tips that we only share with our subscribers.

Gemini Enterprise and the Growing Role of AI in Smarter PPC Marketing

More advanced AI capabilities are coming to Google Search

Google AI: The Google for Startups Gemini kit is here

The Latest AI News Google Announced in May

Google Ads: Unlock Next-Level Performance with AI Max for Search Campaigns

Google Ads: New ways to drive performance with Demand Gen

Gemini breaks new ground with a faster model, longer context, AI agents and more

Grow with Google launches new AI Essentials course to help everyone learn to use AI

3 ways merchants can use AI this holiday shopping season

Bard can now connect to your Google apps and services

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