WANT MORE TRAFFIC?

Join 35,000 marketers who get exclusive marketing tips that we only share with our subscribers.

All Blogs | Ecommerce Marketing | Google Marketing | Youtube Marketing

New MRC Accreditations And Partners For Google And YouTube Ads Measurement
ByEmma Ross 26 September 20184 June 2023

Is my marketing working? It sounds like a simple question, but in today’s complex environment, answering it correctly is a challenge. To help advance advertising measurement, we’ve invested in third-party accreditations through the Media Rating Council (MRC), and partnerships with leading measurement technology providers. Together, these efforts help ensure that the metrics our advertising solutions deliver are trusted, align with industry standards, and can…

Read More New MRC Accreditations And Partners For Google And YouTube Ads Measurement
All Blogs | Ecommerce Marketing | Google Marketing

How To Help Shoppers Looking For Inspiration This Holiday
ByEmma Ross 13 September 20184 June 2023

This format is available to advertisers already running Showcase Shopping ads.

Read More How To Help Shoppers Looking For Inspiration This Holiday
All Blogs | Google Marketing

Introducing A New Transparency Report For Political Ads
ByEmma Ross 15 August 20184 June 2023

The new political advertising section in our Transparency Report shows how much money is spent across states and congressional districts

Read More Introducing A New Transparency Report For Political Ads
All Blogs | Google Marketing

Putting Machine Learning Into The Hands Of Every Advertiser
ByEmma Ross 10 July 20184 June 2023

The ways people get things done are constantly changing, from finding the closest coffee shop to organizing family photos. Earlier this year, we explored how machine learning is being used to improve our consumer products and help people get stuff done. In just one hour, we’ll share how we’re helping marketers unlock more opportunities for their businesses with our largest deployment of machine learning in…

Read More Putting Machine Learning Into The Hands Of Every Advertiser
All Blogs | Google Marketing

Introducing Simpler Brands And Solutions For Advertisers And Publishers
ByEmma Ross 27 June 20184 June 2023

We launched AdWords nearly 18 years ago with a simple goal—to make it easier for people to connect online with businesses. A search for eco-friendly stationery, quilting supplies, or for a service like a treehouse builder gave us an opportunity to deliver valuable ads that were useful and relevant in the moment. That idea was the start of our first advertising product, and led to the ads business…

Read More Introducing Simpler Brands And Solutions For Advertisers And Publishers
All Blogs | Ecommerce Marketing | Google Marketing

New Innovations Remove Friction From Discovering Products In-Store And Online
ByEmma Ross 12 June 20184 June 2023

Driven by rapid changes in technology and mobile, consumer expectations continue to rise at an unrelenting pace. There are brand new ways for people to find and engage with businesses, and it’s becoming critical for marketers to remove friction at every step of the consumer journey. This morning at Search Marketing Expo Advanced, we made three announcements for marketers and retailers including: 1. New innovations…

Read More New Innovations Remove Friction From Discovering Products In-Store And Online
All Blogs | Ecommerce Marketing | Google Marketing

Faster, Safer And Better Ad Experiences For Consumers
ByEmma Ross 17 May 20185 June 2023

Consumers have high expectations for faster, safer and better digital experiences. This means it’s more important than ever for brands to deliver on these expectations. At Google, we’re building new innovations to help AdWords advertisers design the best web experiences for your customers. Speed: Improvements to click measurement Speed matters. In fact, a one-second delay in mobile page load can decrease conversions up to…

Read More Faster, Safer And Better Ad Experiences For Consumers
All Blogs | Google Marketing

Supporting Election Integrity Through Greater Advertising Transparency
ByEmma Ross 4 May 20186 June 2023

Last year, Google committed to make political advertising more transparent. This week, we’re rolling out new policies for U.S. election ads across our platforms as we work to meet those commitments. As a first step, we’ll now require additional verification for anyone who wants to purchase an election ad on Google in the U.S. and require that advertisers confirm they are a U.S. citizen…

Read More Supporting Election Integrity Through Greater Advertising Transparency
All Blogs | Ecommerce Marketing | Google Marketing | Youtube Marketing

A New Video Format To Reach People Across The Mobile Web And Apps
ByEmma Ross 17 April 20186 June 2023

Over the last year, we’ve been working on a way to extend the reach of your video campaigns to people beyond YouTube, especially as they spend more and more time interacting with apps and sites on their mobile devices. Starting today, you can use outstream video ads, a new format built exclusively for mobile environments, to reach more potential customers with your video creative….

Read More A New Video Format To Reach People Across The Mobile Web And Apps
All Blogs | Google Marketing

Helping Publishers Recover Lost Revenue From Ad Blocking
ByEmma Ross 16 April 20187 June 2023

Today, the majority of the internet is supported by digital advertising. But bad ad experiences—the ones that blare music unexpectedly, or force you to wait 10 seconds before you get to the page—are hurting publishers who make the content, apps and services we use everyday. When people encounter annoying ads, and then decide to block all ads, it cuts off revenue for the sites…

Read More Helping Publishers Recover Lost Revenue From Ad Blocking

WANT MORE TRAFFIC?

Join 35,000 marketers who get exclusive marketing tips that we only share with our subscribers.

New MRC Accreditations And Partners For Google And YouTube Ads Measurement

How To Help Shoppers Looking For Inspiration This Holiday

Introducing A New Transparency Report For Political Ads

Putting Machine Learning Into The Hands Of Every Advertiser

Introducing Simpler Brands And Solutions For Advertisers And Publishers

New Innovations Remove Friction From Discovering Products In-Store And Online

Faster, Safer And Better Ad Experiences For Consumers

Supporting Election Integrity Through Greater Advertising Transparency

A New Video Format To Reach People Across The Mobile Web And Apps

Helping Publishers Recover Lost Revenue From Ad Blocking

Request Your PPC Proposal

Google Search Console Update: Why Weekly and Monthly Views Actually Matter

Google Ads & YouTube: Understanding the Real Value of Paid and Organic Video Working Together

Gemini Enterprise and the Growing Role of AI in Smarter PPC Marketing

About Us

Contact Us

The PPC Checklist

"47 COSTLY MISTAKES TO AVOID"

Follow us