Ads Editor 12 Offers A Fresh Look And New Features To Help Simplify Your Workflow
| |

Ads Editor 12 Offers A Fresh Look And New Features To Help Simplify Your Workflow

A new version of Ads Editor, with a refreshed design, is now available for all advertisers globally. You’ll find it even easier to manage your campaigns at scale with custom rules, faster account downloads, and more. Custom rules help you build high-performing campaigns With Ads Editor 12, you can now use custom rules to check for changes that don’t align with your best practices….

Introducing Smart Display Campaigns
| |

Introducing Smart Display Campaigns

There are now over 3 million apps and websites on the Google Display Network (GDN), from popular news websites to the latest gaming apps. No matter what your customers are doing to stay informed or entertained across the GDN, it’s important to reach them with timely and relevant messages. In order to do that, you need to find the right customers, tailor your creativity…

Google Optimize And Google Surveys 360 Join Forces With Ads
| |

Google Optimize And Google Surveys 360 Join Forces With Ads

Ads users get two new ways to understand and better serve their customers Here’s good news for Ads advertisers: as you heard yesterday at Google Marketing Next powerful new integrations with Google Optimize and Google Surveys 360 are coming soon to your accounts. The Surveys 360 integration is now live in the U.S. and Canada; the integration with Optimize will be available in the coming weeks. Optimize is a A/B…

Shoppers Gobble Up In-Store Black Friday Deals On Mobile
| |

Shoppers Gobble Up In-Store Black Friday Deals On Mobile

As another Black Friday weekend wraps, we saw super shoppers continue to turn to their devices for ideas and information as well as use them as a “door-to-the-store.” In fact, Black Friday had the highest mobile shopping searches of any day during Thanksgiving week this year. Thanksgiving Day was a close second, with searches peaking at 8:00 p.m.1 Further, shoppers across the U.S. turned to mobile…

Introducing The Ads Marketing Goals Website
| |

Introducing The Ads Marketing Goals Website

As marketers, you’re always looking for more effective ways to achieve business goals – from getting customers to discover your brand to encourage them to buy something from your site, and everything in between. Today, we are introducing a new Ads website that puts your goals front and center and shows you which ads work best to accomplish those goals. You can also use this site…

Ads Editor 11.5 Supports Expanded Text Ads, Mobile App Engagement Ads, And More
| |

Ads Editor 11.5 Supports Expanded Text Ads, Mobile App Engagement Ads, And More

We’re introducing several updates to Ads Editor, available today to all advertisers globally. This version includes support for expanded text ads and mobile app engagement ads, import/export and simultaneous posting for multiple accounts, and much more. Expanded text ads Ads Editor 11.5 provides full support for expanded text ads. Expanded text ads offer nearly 50% more ad text for you to highlight your products and services…