Shaping Ad Experiences To An Evolving YouTube Viewership
Ad innovations to match viewer modes
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Investing In The Next Generation Of Measurement On YouTube
Ad reporting and measurement is an important part of getting digital advertising right. We invest a lot to help our advertisers understand the value of running ads on services like YouTube. Advertisers use different tools to understand the effectiveness of their ad campaigns. One type, called pixels, has played an important role across the web for over a decade, but was built for a…
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Simpler Ways To Drive Growth Across The Customer Journey With Video
A TrueView for action ad on the YouTube Home feed seen on a mobile device
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Google Ads Auction-Time Bidding Comes To Search Ads 360
Smart Bidding in Google Ads uses machine learning to set bids at auction-time by factoring in a wide range of signals that help predict performance. Now you can take advantage of Google Ads auction-time bidding in your Search Ads 360 bid strategy. By activating auction-time bidding you can enhance your performance when bidding on Google Search, while still maintaining your cross-channel bidding strategy powered by…
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Next Steps To Ensure Transparency, Choice, And Control In Digital Advertising
Ads play a major role in sustaining the free and open web. They underwrite the great content and services that people enjoy and support a diverse universe of creators and publishers. But the ad-supported web is at risk if digital advertising practices don’t evolve to reflect people’s changing expectations around how data is collected and used. The mission is clear: we need to ensure…
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Growing In-App Viewability Coverage With Open Measurement
People are spending more time on their mobile phones, especially in apps, and move across screens frequently. As people’s usage of mobile apps has grown, so has the importance of standardizing the way viewability is measured on mobile devices. Today we’re sharing how we’ve made in-app inventory more measurable through the IAB Tech Lab’s Open Measurement standard. Integrating the Open Measurement Software Development Kit (SDK) into both…
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New Innovations To Grow Your App Business With Ads
Ad for the Headspace app in Discover
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Get Your Campaigns Ready To Reach The Always-On Deal Seeker
Marketers recognize Black Friday and Cyber Monday as major shopping holidays to prepare for. But did you know that only 18 percent of shoppers consolidate their holiday shopping to these days? Consumers are on the lookout for deals year-round—about 60 percent say that finding a great deal is what they enjoy most about shopping. So whether you’re gearing up for July 4th in the…
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Create with Google: Inspiration, Resources, And Tools To Fuel Your Next Big Idea
The case for creativity has never been greater. Big thinking and bold ideas are in high demand, and creative execution is consistently confirmed as the largest contributor to driving sales. And as we see from the brands we partner with, success occurs when data and technology inspire creativity. But that doesn’t mean it’s easy. There are more platforms, more signals, and more data sources informing creative…
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Google Marketing Live: Building For The New Consumer Journey
Today, mobile phones allow people to engage more often, in more ways, and from more places than ever. This means the once linear path from discovery to consideration to purchase has not only evolved, but is always evolving. Consider a woman from a recent study, who spent 73 days and interacted with more than 250 touchpoints (searches, video views, and page views) before purchasing…
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