Top 10 Restaurant Marketing Ideas For 2019

Top 10 Restaurant Marketing Ideas for 2019

Innovative marketing is essential to the success of any restaurant. Whether you’re launching a new eatery or have been running a successful bistro for years, you should never overlook fresh advertising concepts. So, check out these top 10 restaurant marketing ideas to get diners talking about your business and bring customers through the door.

1) Produce a professional website

Restaurant Marketing: Professional Website

Your restaurant website is the most important online marketing tool you have, so make sure it’s functional, attractive and professional. One of the best ways to do this is by selecting a top pre-made restaurant theme that you can customize to suit your business. Look for a theme that has:

  • A simple drag-and-drop page builder function
  • The ability to add menus
  • Contact forms and table booking systems
  • Review/testimonial functions
  • Slider galleries to show personalized images of your food
  • Ability to add a blog
  • Mobile-friendly functionality

Make sure you use Search Engine Optimization (SEO) techniques throughout your site so that it ranks in search engine results. If you’re struggling to create your website, hire a professional to help.

2) Get reviews on Yelp

Restaurant Marketing: Online Reviews

Word-of-mouth has long been known as the most powerful marketing tool. Recent surveys show that word-of-mouth reviews influence purchasing decisions for 74% of consumers and 88% of people trust online reviews as much as recommendations from personal contacts. Yelp, which ranks businesses according to customer reviews, is one of the best tools for word-of-mouth marketing. So set up your Yelp business profile today and always remember to personally respond to customer reviews.

3) Interact with customers on social media

Restaurant Marketing: Social Media Marketing

You can’t ignore the power of social media in today’s internet-obsessed world where two billion people spend over an hour and a half every day on social networks. Plus, having a social media presence makes it easy for customers to find and connect with you. So, if you haven’t already, set up your profiles on key platforms like Facebook, Instagram, Twitter and Pinterest and integrate them with your website. Next, take the time to really connect with your customers on social media; share relevant content and news with them, reply to comments and run special offers. Social media can also be a useful tool for gathering customer feedback, so don’t forget to ask your followers questions so you can improve your restaurant experience.

4) Localize your SEO

Restaurant Marketing: localize seo

Make sure your website ranks highly on Google when people search for restaurants in your local area. For example, if you run a Mexican restaurant in Santa Barbara, you want your website to show up when people type: top Mexican restaurants in Santa Barbara into Google.  Here are a few ways to do this:

  • Use the free Google Keyword tool to find out exactly which phrases people are searching for related to restaurants in your area, such as: where to eat in Santa Barbara, or best Santa Barbara restaurants. Include keyword findings on your website in title tags, H2 tags, meta descriptions, content and alt tags.
  • Make sure your business is listed on Google Places by signing up to Google My Business.
  • Add your business NAP (Name, Address, Phone Number) to every page of your website. Make sure this information is consistently listed and formatted across all social media platforms and review websites.

5) Create a blog

Restaurant Marketing: create blog

Produce an engaging blog for your website to increase organic traffic, restaurant bookings and boost your search engine rankings. Make sure you update your blog consistently with original content including plenty of personalized images and videos. Use your blog to share restaurant news such as seasonal dishes, write about topical food subjects, and post recipes and ideas. Promote all of your articles on social media and ask food bloggers to guest post on your site. Make your blog easy to navigate and ensure readers can comment on posts and share your content with the click of a button.

6)  Engage with local food influencers

Restaurant Marketing: local influencers

Find out who the biggest local food bloggers, Youtubers and Instagrammers are in your area and invite them to dine at your restaurant for free. They’ll photograph, review and film the experience to share with their food-obsessed followers, which is marketing gold dust. Recent studies show that collaborating with social influencers has become one of the most powerful ways to reach customers and over 80% of companies who’ve already tried this strategy say it was successful. You can also partner with food influencers by rewarding them to mention your restaurant or one of your promotions on their channels.

7)  Grow your customer database

Restaurant Marketing: customer database

Build up your email database by placing call-to-actions across your website asking people to sign up to your newsletter for special offers. Send out tailored deals to encourage bookings or share news about upcoming events. You can also email out your latest blog articles, top monthly dishes and advertise current contests. Run a special meal discount for all new customers in exchange for signing up to your newsletters. Remember not to spam your subscribers and only email them useful and engaging content. You can take this tactic a step further by collecting the phone numbers of local customers to send them offers via SMS.

8)  Run social media discounts and contests

Restaurant Marketing: social media discount

Reward your loyal customers and drum up extra business via your social media channels. Make eye-catching graphics to promote time-limited discounts and offers especially for your followers. Get creative with your deals and run social media contests and sweepstakes with prizes. This will create excitement around your brand and keep customers coming back to both your social media pages and your restaurant. Give your campaigns an extra boost by promoting them in a Facebook Ad for maximum exposure.

9)  Host events at your restaurant

Restaurant Marketing: host event

Draw a crowd by hosting exciting events and entertainment at your restaurant. Think live music every Thursday, monthly comedy nights, or speed dating evenings. Get involved during key holiday seasons by offering special menus for Thanksgiving and Christmas or sponsoring the local Halloween parade, for example. Publicize all your special events on your social media channels, website, and e-newsletters.

10)  Run Google Ads around the holidays

Restaurant Marketing: run google ads on holidays

Give your business an extra boost around key holiday periods by running time-limited Google Advertising campaigns. When you use Google Adwords you’re paying to have your restaurant show up on the first page of the search results, along with your address and contact information. Adwords allows you to send out geo-targeted ads to people in your local area and easily reach mobile customers. The great thing about Google Adwords is that you can easily control your campaign budget and analyze its results.

Which of these top restaurant marketing ideas will you try? Share your comments below.

Don’t have time to manage your Google Ads, configure landing pages and analytics scripts, or worry about which version of your ad generates the best ROI? That’s OK! Search Engine Pros are here to help! Give us a call at 805-627-3255 or contact us online today.


  1. Interacting with customers on social media is indeed a good strategy. However, it is a common method since 63% of restaurants use this process for marketing. Also, regarding local food influencers, do not pick someone who has a bad reputation and attitude. It might affect your restaurant’s reputation, which you do not want.

    1. Hi Stella, you make a great point about the importance of choosing the right local food influencer for your restaurant’s marketing strategy. It’s crucial to do thorough research and choose an influencer who aligns with your brand values and has a positive reputation. A bad partnership could harm your restaurant’s reputation, as you mentioned. While it’s true that many restaurants use social media as a marketing strategy, the key is to make your approach unique and engaging to stand out from the competition. Personalized interactions and creative content can make a significant impact on your customers’ loyalty and interest in your brand.

      Thank you for sharing your thoughts on this topic.

  2. With the advancement of technology and the rapid rise of users on social media, there are a lot of marketing ideas that many restaurants should consider. I am an avid user of Yelp when I am looking for a new place to try and reviews and photos are major when it comes to making my decision. I would recommend that restaurants consider using social media to promote the food on the menu to draw in customers. Everyone loves an up close and personal look at how the food is presented and many potential customers are driven by what the people are saying. I agree that giving out discounts on social media is also another good way to get new and old customers to come to try out what’s on the menu!

    1. Hi Noah, I completely agree with you that social media can be a great tool for restaurants to promote their food and engage with customers. As you mentioned, Yelp is a popular platform for users to discover new restaurants and read reviews. By having an active presence on social media platforms such as Instagram, Facebook, and Twitter, restaurants can showcase their food and menu items, as well as interact with customers and respond to feedback. Offering discounts and promotions through social media can also be an effective way to attract new customers and retain existing ones. Thank you for sharing your thoughts on this topic!

  3. The online food delivery industry is thriving right now. People started to venture into food delivery businesses in greater numbers. This article covered a variety of restaurant marketing ideas that I could use. Some of them sound interesting, so I’m going to give them a try!

    1. Indeed May, the online food delivery industry has grown rapidly in recent years, and it’s worth considering it as a way to increase your restaurant’s reach and revenue. It’s great that you’re willing to try out some of the ideas suggested in the article – experimentation is key in finding what works best for your specific restaurant and target audience. Best of luck with your marketing efforts!

  4. As someone who’s looking into venturing into the restaurant business, these are excellent tips! I also agree that connecting with your clients and consumers on social media is a huge factor for people to talk about your business.

    1. Hi Lesley! I’m glad you found these restaurant marketing ideas excellent. Social media is indeed a powerful tool to connect with customers and promote your business. It’s a great way to engage with your audience and create a community around your restaurant. Good luck with your restaurant venture!

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