Streaming officially has a new leader. In a Kantar survey of weekly video viewers, over half said the first app they opened on their TV screen was YouTube.1 And the latest Nielsen Gauge Report shows YouTube leading streaming watch time on connected TV (CTV) — for the ninth month in a row. Why? Simply put, viewers want choice and variety. Whether it’s music videos, NFL Sunday Ticket, free-to-watch…
Achieving the right video ad frequency for both viewers and advertisers has always been a juggling act. That challenge has only increased as linear TV viewership in the US has dropped from 100 million households in 2014 to a forecast of just 44 million by 2025. As reach declines, the number of times the audience sees an ad on TV is increasing. Seeing the same ad…
YouTube is inarguably the biggest platform for video creators to potentially reach millions of people around the globe. The problem many creators face is how to get those views. If you’re a marketer or content developer looking to boost your YouTube views for free, the process can take time and effort. But if done correctly, you’ll be rewarded with more views, a better user…
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