Video marketing is one of the best ways to generate new sales leads. Establishing an effective video marketing campaign can be difficult, especially for small businesses. However, advances in digital and video technology have made it easier for start-ups to punch above their weight in marketing and sales operations. Live videos sent through emails, put on company websites, or posted on social media feeds…
Prolonged store closures have forced brands around the world to recalibrate their media campaigns to focus on driving online sales. With this shift to digital, it’s become even clearer that every advertiser is a performance advertiser. With YouTube, marketers have the flexibility to shift budgets and invest in driving the results that matter most. As businesses begin to reopen, they have an opportunity to…
AdWords provides powerful tools to help advertisers grow their business. For example, if you’re about to launch a new holiday campaign, you can use TrueView ads on YouTube along with banner ads on the Google Display Network to drive brand awareness and more holiday sales. To make it easier for you to track and forecast the performance of these campaigns against your advertising goals,…
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