Performance Max has become a powerful tool for running ads across Google’s entire ecosystem, but for many businesses, the biggest frustration has always been visibility. When ads run across Search, Display, YouTube, Gmail, Discover, and Maps all at once, it can be difficult to understand what’s actually working and where the budget is going. Google’s latest Performance Max reporting updates are a step in…
For many companies, Google Ads is an easy and effective way to promote their products and brand. Google Ads levels the playing field for smaller companies by enabling them to advertise without laying out large sums of capital. Recently, Google has gone even further by offering the option of allowing artificial intelligence (AI) to run pay-per-click (PPC) campaigns. This is a risky gambit for many companies….
Oh where, oh where have the corporate bumper stickers gone? It used to be that in the good old days of marketing, not so very long ago, businesses could simply go to any trade show and hand out bumper stickers with their name and corporate logo on them, and that would be about it for any outbound marketing effort. Add on some type of…
Dear Friends, I would like to take this time to wish everyone a Happy Thanksgiving! I am thankful for the clients who have inspired me in so many ways, and for the members of my team who help make our clients’ marketing goals come true. This has been a great year in many ways, and yet I am looking forward to even more next…
SANTA BARBARA, CA – April 18, 2011 Monday – 4:30PM start. Once again The Search Engine Pros are a proud sponsor of TECH Multi-dimensional BREW MEGA MIXER/Maverick Angels and Pacific Coast Business Times. Sponsor’s also included several colleges and universities from Central and Southern California. It will be a special event at the Fess Parker Double Tree Resort on the beach in Santa Barbara, California. Come…
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