You’ve spent a considerable amount of time building your Google audiences. You’ve created in-market audiences, affinity audiences, and remarketing audiences. Now, it’s time to combine them all. Yes, you read that correctly. Google now allows advertisers to create combined audiences. Creating Advanced Customer Segments With Google’s combined audiences, you can create advanced customer segments out of your existing audiences. Let’s assume you offer a…
Pay-Per-Click or PPC is one of the most effective online advertising and marketing strategies to drive customers to your business. Among the providers of PPC advertising, Google’s Ads is the most widely used platform. If used properly, PPC could bring in a significant number of highly targeted leads that convert into paying customers. What is Pay-Per-Click? Essentially, pay-per-click or PPC, is a way of buying traffic…
Show your business some love this Valentine’s Day… Some businesses are obvious candidates to advertise with Google Ads for Valentine’s Day. Since it is the second biggest gift-giving occasion right after Christmas, every gift-giving opportunity is online trying to attract attention – candy, flowers, photos, romantic getaways – you name it, somebody is using Ads to attract leads. If you think your business can’t…
Dear Friends, Happy Holidays to everyone! I hope 2013 has been a great year for you and that everyone continues to realize the benefits of SEO and social media marketing in 2014. Many of our clients have benefitted from having an online marketing plan. If you’re not marketing online you’re missing out on one of the most effective ways of attracting customers and closing…
The Monday SEO Workshop is a group of local business owners talking about how to generate more leads from their website via google site optimization and pay per click. Attendees come to learn SEO and search engine marketing from other like-minded business owners who have developed effective internet marketing strategies. When: Monday Nights 6pm-7pm Where: SANTA BARBARA VETERANS BUILDING (by Sambos) 112 W. Cabrillo Blvd Santa Barbara,…
Adwords PPC Bid Management – 5 Common Mistakes You Should Know Adwords consultants might seem to have very lucrative jobs. One has to be nearly perfect and there are no rooms for errors in this field. Errors in Adwords PPC Bid Management will lead to loss of business, and SEM professionals with self respect would never opt for such a situation. In this article,…
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