Google Ads: Reach Gen Z audiences where they are on YouTube with new music ad solutions
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Google Ads: Reach Gen Z audiences where they are on YouTube with new music ad solutions

Coachella is one of music’s largest stages. For those unable to make it to the desert in person, YouTube was the place to keep up with the festival live — whether they were hosting a streaming watch party with friends, catching up with behind-the-scenes Shorts footage or listening on-the-go from their phone. And YouTube is the ultimate destination for content during festival season, especially among Gen Z…