New Ways Google is Tackling Spammy, Low-Quality Content on Search
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New Ways Google is Tackling Spammy, Low-Quality Content on Search

Every day, people turn to Search to find the best of what the web has to offer. We’ve long had policies and automated systems to fight against spammers, and we work to address emerging tactics that look to game our results with low-quality content. We regularly update those policies and systems to effectively tackle these trends so we can continue delivering useful content and…

10 ways to be more sustainable with Google in 2024

10 ways to be more sustainable with Google in 2024

In 2024, we are helping people find ways to live more sustainably — from travel to home energy to thrifting. Here’s a look at 10 ways our products and features can help you make more sustainable choices. 1. Get more sustainable choices when you travel You can now find relevant train routes when you search for flights in Google Search making it easier to…

Why Your Website Strategy Doesn’t Get any ROI
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Why Your Website Strategy Doesn’t Get any ROI

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker Let’s face it – you’re still not happy with the results your website is generating for you. You’ve changed designs, updated copy, and added new photos, but it still doesn’t seem to be gaining any traction. At Search Engine Pros we offer personal and ethical…

How To Make Your Website Sexier
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How To Make Your Website Sexier

Does sex sell? Many marketers think it does. Just ask the editors of Sports Illustrated whether having images of bikini-clad models on their cover helped sell any magazines! Consumers want to be associated with products, services and brands that help them feel good about themselves. Your company may be able to increase its sales by having a website that plays into this need for…