New Ad Formats And Targeting To Find, Keep And Monetize High-Quality Gamers
When mobile users are looking for entertainment they often turn to game apps. In 2015, an estimated 41% of all apps downloaded were games.1 However, while a user may be excited about downloading an app, it can soon be forgotten; studies have shown that 1 in 4 installed apps are never used. For game developers, building a successful business has often depended on an approach of acquiring…
201 W. Montecito St.
Santa Barbara, CA 93101