Google analytics 4
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What’s next for Analytics 360

ByEmma Ross

Google Analytics 4 helps you understand consumer behavior across your websites and apps. It measures that activity while adapting to an evolving technology and regulatory landscape. By using Google AI, it brings you relevant insights, predicts future purchasing behaviors and solves for unknowns in the consumer process. Since introducing Google Analytics 4, we’ve continued to invest in building solutions that fit the needs of…

Google analytics 4
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Upgrade to Google Analytics 4 before July 1

ByEmma Ross

The sunset of Universal Analytics is coming soon and it’s time to move to Google Analytics 4. Starting July 1, 2023, standard Universal Analytics1 properties will no longer process new data. We know your Analytics data is important, so we want to make sure you’re fully set up on Google Analytics 4 before the sunset date to eliminate potential gaps in coverage. What happens after…