Click-to-message Ads Bring A New And Easy Way To Talk To Customers
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Google Ad Manager: Get to Know Our Privacy and Data Tools

ByEmma Ross

As people’s expectations for privacy online shift, publishers are experimenting with new strategies to position their businesses for the next era of digital advertising. We believe the key to finding success in the privacy-first future lies in the unique relationships you’ve formed with your audiences. By investing in solutions that deepen these relationships, you can build trust and valuable first-party audiences to boost your…

Get Ready For Smart Shopping And Local Campaign Upgrades
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Google AdSense: Simplifying Privacy-Safe Ads Personalization

ByEmma Ross

With many browsers blocking the use of third-party cookies, first-party cookies offer a privacy-first way for publishers and advertisers to create more relevant and engaging experiences for people who engage with their sites or apps. Large publishers with signed-in user bases and dedicated resources often use these identifiers to personalize people’s content and ads. However, not all publishers have these capabilities. That’s why in…