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Tap Into Fan Power With New YouTube Select Sponsorships
From record-breaking music video releases to never-before-seen conversations with celebrities, YouTube has become the virtual stage for the world’s biggest cultural moments. The top 10 videos from 2020 — reaching a total of 356 million collective views — brought the world together to game, to laugh, to share some good news and so much more. As home to the content people need and the creators they love, YouTube is where…
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Conversion modeling through Consent Mode in Google Ads
Last year, we introduced Consent Mode, a beta feature to help advertisers operating in the European Economic Area and the United Kingdom take a privacy-first approach to digital marketing. When a user doesn’t consent to ads cookies or analytics cookies, Consent Mode automatically adjusts the relevant Google tags’ behavior to not read or write cookies for advertising or analytics purposes. This enables advertisers to respect…
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Privacy First Web Advertising A Measurement Update
In January, we shared how Google’s advertising teams have been evaluating the proposals in Chrome’s Privacy Sandbox, an open-source initiative to replace third-party cookies with viable privacy-first alternatives that can support the publishers and advertisers who help keep the web open and accessible. Today, we’re going to explain how the latest proposals in the Privacy Sandbox can solve for key conversion measurement use cases on the…
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Charting A Course Towards A More Privacy First Web
It’s difficult to conceive of the internet we know today — with information on every topic, in every language, at the fingertips of billions of people — without advertising as its economic foundation. But as our industry has strived to deliver relevant ads to consumers across the web, it has created a proliferation of individual user data across thousands of companies, typically gathered through…
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YouTube Achieves MRC Brand Safety Milestone
YouTube’s multi-year commitment to responsibility ensures that we protect our viewers, creators and advertisers from harm. We do this through investments in staffing, technology and policy development. Today, our ongoing commitment has resulted in an important milestone for the advertising industry and YouTube, as we become the first digital platform to receive accreditation for content level brand safety from the Media Rating Council (MRC). The MRC’s accreditation…
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Google Ads Experiments: 7 PRO TIPS
With Google’s own estimate that companies receive $2.00 in revenue for every $1.00 spent on Google Ads, it’s easy to see why so many companies rely upon Google Ads to generate leads and opportunities. Google ads appear any time someone goes online. With today’s estimates that there are over 15 billion mobile phones, this means your ads can reach anyone, anywhere. However, it’s not just about…
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A Key Milestone For Privacy Centric Measurement On YouTube
In October of 2019, we announced that we are continuing to take action to limit the pixels we allow on YouTube, while investing in our cloud-based, privacy-centric measurement and analytics solution called Ads Data Hub. This solution provides three benefits for marketers. First, Ads Data Hub ensures end-user privacy by enforcing privacy checks and aggregating Google data before it leaves the Google-owned Cloud project. Second, because Ads…
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A More Private Web Can Help Businesses Grow
Ads play a major role in sustaining the free and open web. They support great content and services from a diverse range of creators and publishers. They help companies of all sizes reach customers more efficiently than ever before. Yet people’s expectations for the collection and use of data are changing, which means the web as we know it—free, open and ad-supported—is changing, too….
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Greater Controls For Sensitive Ad Topics In Your Ad Settings
Building tools that provide transparency and control has always been a top priority for us, and over the years, we’ve empowered people to shape their ads experience through user controls. We’ve launched About this ad, which explains why a specific ad is being shown, and Ad Settings, which allows people to control how ads are personalized or even opt out of personalized ads altogether at an…
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