Get Ready For Smart Shopping And Local Campaign Upgrades
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Ramp Up Your Calls With Call Bid Adjustments

Click-to-call ads were introduced seven years ago to help you connect with more customers over the phone. Since then, we’ve heard one thing loud and clear: you want to drive even more calls. And it’s no surprise—on average, calls convert three times better than web clicks.1 To help you generate more calls, we’re rolling out new call bid adjustments, which allow you to control how…

Get Ready For Smart Shopping And Local Campaign Upgrades
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A Fast Start To 2017 For Click-To-Call Ads

Living in a mobile-first world has made it easier than ever to pick up the phone and talk to a business directly. That’s why we’ve continued investing in calls innovations based on the great feedback we’ve heard from you. From call-only ads for marketers who prioritize calls to imported call conversions that allow you to upload your own call conversion data directly into AdWords, we’ve strived to drive more…