Search Ads: New Tools to Create More Engaging Ads
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Search Ads: New Tools to Create More Engaging Ads

ByEmma Ross

Today’s consumer has much higher expectations for the platforms they engage with online. They expect content that’s rich, visual, and allows for quick access to what they’re looking for – and that applies to the ads they see, too. Ad extensions such as sitelinks and image extensions have been key to meeting this expectation quickly and at scale. Powered by Google’s machine learning, they…

5 Tips For a Successful Pay-Per-Click Campaign
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5 Tips For a Successful Pay-Per-Click Campaign

ByTaylor Reaume

Pay-Per-Click or PPC is one of the most effective online advertising and marketing strategies to drive customers to your business.  Among the providers of PPC advertising, Google’s Ads is the most widely used platform.  If used properly, PPC could bring in a significant number of highly targeted leads that convert into paying customers. What is Pay-Per-Click? Essentially, pay-per-click or PPC, is a way of buying traffic…