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Pay Per Click Marketing: 7 Smart Resources

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Pay Per Click Marketing: 7 Smart Resources

It’s educational. It’s Informative. Join Us!

What: The Monday SEO workshop is a group of local business owners talking about how to generate more leads from their website via Google site optimization and pay per click. Attendees come to learn SEO and search engine marketing from other like-minded business owners who have developed effective internet marketing strategies. 

When: Monday Nights 6pm-7pm

Where: 112 W. Cabrillo BLVD Santa Barbara, CA 93101

More info: RSVP HERE

What’s The Topic This Week?

 

Pay Per Click Marketing: 7 Smart Resources

Are you spending too much on your Google Adwords each month? Do you know how to track your spend to make such a determination? Do you have a clear strategy to outperform your competitors Adwords campaign? At the Nov 26th SEO Workshop we’ll discuss 7 key resources related to Google Adwords marketing strategy.

1. KeywordSpy.com
-What are your competitors spending?
-Which keywords do competitors have success with?
-Which landing pages are generating best results?

2. Buy Keywords
-Use high commercial intent keywords
-How far down the buying process is the searcher?

3. Dynamic Landing Pages
-Your landing page must be relevant to your keyword.
-Optimize it like SEO.
-Put keyword in title and headline.
-Follow all of Google’s guidelines for landing pages!

4. Local Keywords Tool
-Did you include local keywords?
-How much time should spend engineering keyphrases?

5. Call tracking
-How will track phone calls from PPC ads?
-Do you have a system setup for measing ROI?

6. Analytics and Conversion Pages
-Which pages will record conversions?
-Are you recording email newsletter sign ups?

7. PPC Ad Copy Formula: AIDA; Attention, Interest, Desire, Action
Headline = Attention/Interest (include keyword if possible)
1st line of ad copy = Interest/Desire (Include benefit)
2nd line of ad copy = Desire/Action (Include call to action)
Website URL = Action (include keyword if possible, or catchy words)

We look forward to seeing you at the Santa Barbara Veterans Building from 6-7pm on Monday November 26th.

Pay Per Click Marketing: 7 Smart Resources

Monday, Nov 26, 2012, 6:00 PM

Veterans Memorial Building
112 W Cabrillo Blvd Santa Barbara, CA

2 Business Owners Went

The Santa Barbara Web Design & SEO Workshop is a group of local business owners talking about how to design Google compliant web sites and generate more online leads from via google site optimization and pay per click. Attendees come to learn SEO and search engine marketing from other like-minded business owners who have developed effective interne…

Check out this Meetup →

“Why should I come to the SEO Workshop?”

At the SEO workshop you’ll pick up some handy tips on web site marketing strategy and also enjoy a networking opportunity with other local business owners. Bring your business cards, your lap top and an open mind.  We hope to see you at 6pm at 112 W. Cabrillo Blvd, The Santa Barbara Veterans Building, just a few steps from Sambos Restaurant. Please RSVP here

“How much does it cost?”

The meet up cost is $5.  Alternatively, you can pay with a Facebook Post recommending the group to friends.  We go to great lengths to prepare the workshops, and your support in helping us spread the word on Facebook is greatly appreciated. http://Facebook.com/TheSearchEnginePros

 Please Support Our Sponsors:

 

Airport Transportation and Sedan Service The Kid Friendly Costume Store - Childrens Costumes! Santa Barbara's Favorite DJ Scott Topper Santa Barbara Dentist - Dr. BK Rai, DDS
Since 1969, Santa Barbara Appliance Repair Celebrity Chefs Love Vanilla From Tahiti! Santa Barbara's Favorite DUI and Traffic Law Attorney, Ken Hallum Santa Barbara's Favorite Romantic Hotel

Inquire about advertising in our newsletter here

 Business Networking Opportunities In Santa Barbara

Contacts N Coffee: Great opportunity to network with other local businesses every Friday morning. visit here

Goleta B2B Breakfast: Largest business breakfast mixer in Santa Barbara. First Tuesdays of every month. Earl Warren Showgrounds. visit here

Santa Barbara Young Professionals: Business Networking with young entreprenuers. visit here

TECH BREW: Brings together hundreds of local professionals, who gather to Exchange Ideas, Network, Form Alliances and Focus Technology and Business Growth in the Santa Barbara Region. visit here

Locals That Rock: Social media smart group for advanced social media savvy business owners. visit here. 

 

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 “What people are saying…”  read more.

 

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Sales Pros: If you would like to take your relationship with The Search Engine Pros to the next level and become a sales agent, please apply here.  If you pass our initial screening, we’ll get in touch to discuss your increased commission level.

Writers: Do you have technical writing skills? We are hiring writers on temp to permanent basis at The Search Engine Pros. Apply Here.

Graphic Designers: We have immediate openings for Graphic Designers. We are hiring graphic designers on temp to permanent basis at The Search Engine Pros. Apply Here.

Social Media Experts: Can you curate content with the best of them?  We are hiring social media experts on temp to permanent basis at The Search Engine Pros. Apply Here.

PPC Pros: Have you managed Google Adwords campaigns before?  We are hiring PPC experts on temp to permanent basis at The Search Engine Pros. Apply Here.

 Get Online. Get Ranked.

Successful websites launch with 100 helpful articles In order to rank well on the internet’s largest search engines, you site must contain informative, original content that contains the relevant keywords from which you’d like to capture traffic. Part of the success of your business depends on your ability to generate top ranks on Google and other major search engines.

Santa Barbara’s Only SEO Meetup Group

Join us for an hour filled with interesting conversations about online business. With over 81% of consumers making purchasing decisions online, web sites are no longer optional. If you have a good product or service, then driving traffic to your site is a matter of SEO. Taylor Reaume, The Search Engine Pros Founder, will discuss:

list_button The latest cutting edge marketing strategies
list_button How to wine and dine the Google spider at your web site. 
list_button Discover 4 powerful SEO Tools to help increase visitors to your web site.

Learn SEO and internet marketing strategies at the weekly SEO meetup. Share ideas with other local business owners who have developed innovative internet marketing strategies.

Google Search Marketing Consultants
 Network with other local businesses and learn about online marketing at The SEO Workshop
 SEO With a Personal Touch.
Google Search Marketing Consultants

Tired of road blocks in your marketing campaigns? Does your web marketing team have the communication skills to help bring your visions to reality? The Search Engine Pros are practitioners of compassionate communication. Learn more about our web strategy and workshops hosted by Taylor Reaume. Subscribe to our blog for fresh articles.  If we can’t help, we know someone who can! Get a quoteWork with a team that cares for all the right things. Inquire today. 800.605.4988

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629 State St. #204 Santa Barbara, CA 93101 800.605.4988 | TheSearchEnginePros.com

 

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