Surface Your Videos When Viewers Are Looking For What To Watch With TrueView Discovery Ads
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Surface Your Videos When Viewers Are Looking For What To Watch With TrueView Discovery Ads

Think about the last YouTube video you watched. How did you find that video? Did a friend send it to you? Did you click a link from a blog or social media? Or did you do what millions of YouTube users do every day and head to YouTube to find something to watch? To win over users who are choosing which video to watch,…

Press Play On TrueView Video Ads For Performance – Google Best Practices
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Press Play On TrueView Video Ads For Performance – Google Best Practices

Video consumption has gone from primetime to ‘all-the-time.’ From teens to adults, people spend as much time watching online video as they do watching TV. 1 There have never been more opportunities for brands to connect with consumers through the power of video and YouTube. We’ve published a new guide, Press Play on TrueView Video Ads, to help you understand how to optimize TrueView ads to…

Major Updates Announced For Advertising On Google
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Major Updates Announced For Advertising On Google

Amongst the many announcements made at the recent Google Performance Summit were a few about Ads and updates that will change the way we all ‘do’ Google PPC. Make way for new ad formats, device-specific bidding options and more; here are three of the announcements that we found most intriguing. Ads is breaking up tablet and desktop ads, and enabling mobile base bids. Soon,…

Introducing YouTube Director: A Suite Of Video Ad Creation Products For Businesses
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Introducing YouTube Director: A Suite Of Video Ad Creation Products For Businesses

Whether it’s for entertainment, indulging a passion, or discovering something new, more people are turning to YouTube to watch video. In fact, growth in watch time on YouTube is up at least 50% year-over-year.1 Now, more than ever, businesses can connect with their customers through video advertising on YouTube. But we know that creating a video ad can be challenging. To make it easier for…

How Mother’s Day Rates Against Other Holidays
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How Mother’s Day Rates Against Other Holidays

How Mother’s Day Rates Against Other Holidays (According to Sales, SEO, and Strategy) According to the National Retail Federation, Mother’s Day is the third largest retail holiday. On average, people spend over 20 million dollars every single year, and not all on candy or flowers. If we equate this per person, it would average out to over $150 each. Mother’s Day appeals to a wide…

New Merchant Center Feed Rules Helps You Submit Your Product Data Into Google Shopping Feed Format
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New Merchant Center Feed Rules Helps You Submit Your Product Data Into Google Shopping Feed Format

Finding the right customers on Google Shopping starts with your Merchant Center product feed: it contains all the information about the products you sell to help online shoppers find just what they’re looking for. But we know that creating and maintaining a complete and compliant data feed can be challenging. To make feed management easier, we’re excited to introduce Feed Rules, a self-service tool…

Showing How YouTube Ads Drive Sales For CPG Brands With Oracle Data Cloud
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Showing How YouTube Ads Drive Sales For CPG Brands With Oracle Data Cloud

Measuring the impact of online video is something of a passion for us at Google. It’s been three years since we unveiled Brand Lift for YouTube and brands have seen great success. But the last piece of the puzzle has been how does online video drive offline sales? This is particularly true for consumer packaged goods (CPG) companies, for which the vast majority of sales – over 90% –…

5 Tips For a Successful Pay-Per-Click Campaign
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5 Tips For a Successful Pay-Per-Click Campaign

Pay-Per-Click or PPC is one of the most effective online advertising and marketing strategies to drive customers to your business.  Among the providers of PPC advertising, Google’s Ads is the most widely used platform.  If used properly, PPC could bring in a significant number of highly targeted leads that convert into paying customers. What is Pay-Per-Click? Essentially, pay-per-click or PPC, is a way of buying traffic…