Get Your Business Ready For What Comes Next
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Get Your Business Ready For What Comes Next

ByEmma Ross

Advertising Week is an event I look forward to every year—it brings global thought leaders together to find new ways we can use technology to solve business challenges. Over the past few months, I’ve had a chance to meet virtually with many of you to learn how COVID-19 is impacting your business and how partners like Google can help. I’ve been inspired by how…

Build Your Brand With YouTube: New Ways To Drive Reach And Engage Your Audience At Scale
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Build Your Brand With YouTube: New Ways To Drive Reach And Engage Your Audience At Scale

ByTaylor Reaume

The digital video boom is here. As people spend more time at home and the need for relevant, fresh content is at an all-time high, the shift from linear to digital video is accelerating. On YouTube in particular, over 2 billion people globally are gravitating toward timely content, from live entertainment like Post Malone’s livestreamed living room concerts to transformative current events like rallying cries for racial…