It’s difficult to conceive of the internet we know today — with information on every topic, in every language, at the fingertips of billions of people — without advertising as its economic foundation. But as our industry has strived to deliver relevant ads to consumers across the web, it has created a proliferation of individual user data across thousands of companies, typically gathered through…
Advertising is essential to keeping the web open for everyone, but the web ecosystem is at risk if privacy practices do not keep up with changing expectations. People want assurances that their identity and information are safe as they browse the web. That’s why Chrome introduced the Privacy Sandbox and, today, shared progress on their path to eliminate third-party cookies by replacing them with viable privacy-first…
Ads play a major role in sustaining the free and open web. They support great content and services from a diverse range of creators and publishers. They help companies of all sizes reach customers more efficiently than ever before. Yet people’s expectations for the collection and use of data are changing, which means the web as we know it—free, open and ad-supported—is changing, too….
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