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    Omniture Vs. Google Analytics

    ByTaylor Reaume

    A quick list side by side comparison between Omniture and Google, 2 popular website visitor analytics software: (keep bias in mind this was sent by Omniture sales rep) SiteCatalyst Google 20 Custom events linked to conversion Conversion event – purchase 100 Additional Segmentation variables I’m not aware of any custom variable availability 22 different Pathing reports filterable by conversion events and customizable on the…