Get ready for Smart Shopping and Local campaign upgrades
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Get ready for Smart Shopping and Local campaign upgrades

New year, same trend: Consumers continue to tap into an ever-growing number of places to get inspiration and find what they need. This past holiday season, 54% of shoppers used five or more channels, like video and social media, to shop over a two-day period.1 Performance Max uses Google’s automation to help advertisers reach shoppers as they browse for things they love — online and…

Get Your Campaigns Ready To Reach The Always-On Deal Seeker
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Get Your Campaigns Ready To Reach The Always-On Deal Seeker

Marketers recognize Black Friday and Cyber Monday as major shopping holidays to prepare for. But did you know that only 18 percent of shoppers consolidate their holiday shopping to these days?  Consumers are on the lookout for deals year-round—about 60 percent say that finding a great deal is what they enjoy most about shopping. So whether you’re gearing up for July 4th in the…

Putting Machine Learning Into The Hands Of Every Advertiser
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Putting Machine Learning Into The Hands Of Every Advertiser

The ways people get things done are constantly changing, from finding the closest coffee shop to organizing family photos. Earlier this year, we explored how machine learning is being used to improve our consumer products and help people get stuff done. In just one hour, we’ll share how we’re helping marketers unlock more opportunities for their businesses with our largest deployment of machine learning in…