Transparency and brand safety on Google Video Partners
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Transparency and brand safety on Google Video Partners

ByEmma Ross

Update: July 13, 2023 A few weeks ago, we published some facts about our Google Video Partners (GVP) program in response to an inaccurate report. Based on conversations with clients, a review of the claims in the report and findings from third parties, we wanted to publish an update with additional facts. A faulty methodology will lead to faulty conclusions.  Unfortunately, the report uses…

A New Video Format To Reach People Across The Mobile Web And Apps
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A New Video Format To Reach People Across The Mobile Web And Apps

ByEmma Ross

Over the last year, we’ve been working on a way to extend the reach of your video campaigns to people beyond YouTube, especially as they spend more and more time interacting with apps and sites on their mobile devices. Starting today, you can use outstream video ads, a new format built exclusively for mobile environments, to reach more potential customers with your video creative….