Google Ad Tracking: Simplifying Measurement with the Google Tag
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Google Ad Tracking: Simplifying Measurement with the Google Tag

Measurement is the bedrock of digital advertising. Accurate measurement relies on robust tagging to help you reach people who have visited your website or app. It also serves as the foundation of a privacy-centric measurement strategy revolving around information people agree to share with you, so-called consented, first party and modeled data. It’s critical that advertisers have durable, sitewide tagging in place as legacy…