Google Products
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Google Search ads and the importance of landing page navigation

ByEmma Ross

A closer look at a recent ads quality update. We think a lot about how and when ads can appear in Search. Our goal is to show you the most helpful and relevant ads, which is why we look at a variety of signals when determining what ads you see. Today, we’re sharing an example of how we recently refined our ads quality systems…

Google Chrome
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Google Search: New ways to connect to the web with AI Overviews

ByEmma Ross

More people around the world will have an easier way to find the information they need and discover all the web has to offer. In May, we launched AI Overviews in Search to help people quickly find information and explore all the web has to offer. Already, people are asking longer questions, diving deeper into complex subjects and uncovering new perspectives — which means more opportunities…

Google Products
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4 ways to use Google Search to check facts, images and sources online

ByEmma Ross

For International Fact-Checking Day, we’re sharing four Search features that can help you quickly evaluate information and get key context to make sense of what you’re seeing online. And to give more people access to these tools, we’ve expanded two features — About this image and About this page — to 40 additional languages globally. Learn more about a site in “more about this page” You may recognize a…

Google Products
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New Ways Google is Tackling Spammy, Low-Quality Content on Search

ByEmma Ross

Every day, people turn to Search to find the best of what the web has to offer. We’ve long had policies and automated systems to fight against spammers, and we work to address emerging tactics that look to game our results with low-quality content. We regularly update those policies and systems to effectively tackle these trends so we can continue delivering useful content and…

Google Products

10 ways to be more sustainable with Google in 2024

ByEmma Ross

In 2024, we are helping people find ways to live more sustainably — from travel to home energy to thrifting. Here’s a look at 10 ways our products and features can help you make more sustainable choices. 1. Get more sustainable choices when you travel You can now find relevant train routes when you search for flights in Google Search making it easier to…

Google Marketing Live Keynote 2022
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Google Marketing Live Keynote 2022

ByTaylor Reaume

Another Google Marketing Live Keynote event has come and gone, and with it came a whole new list of Google product announcements, upgrades, and improvements. Google has stated several times that it will be more upfront with consumers and advertisers concerning its advertising network, which is largely expected given the global movement toward a privacy-first and more transparent internet. However, while privacy remains a…

Get Ready For Smart Shopping And Local Campaign Upgrades
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Get ready for Smart Shopping and Local campaign upgrades

ByEmma Ross

New year, same trend: Consumers continue to tap into an ever-growing number of places to get inspiration and find what they need. This past holiday season, 54% of shoppers used five or more channels, like video and social media, to shop over a two-day period.1 Performance Max uses Google’s automation to help advertisers reach shoppers as they browse for things they love — online and…

Google Ads Custom Combined Audiences
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Google Ads Custom Combined Audiences

ByTaylor Reaume

You’ve spent a considerable amount of time building your Google audiences. You’ve created in-market audiences, affinity audiences, and remarketing audiences. Now, it’s time to combine them all. Yes, you read that correctly. Google now allows advertisers to create combined audiences. Creating Advanced Customer Segments With Google’s combined audiences, you can create advanced customer segments out of your existing audiences. Let’s assume you offer a…

Get Ready For Smart Shopping And Local Campaign Upgrades
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Performance Max campaigns launch to all advertisers

ByEmma Ross

In an unpredictable year, change has been a reliable constant. And we’ve seen this clearly in online consumer behavior. For example, Google Image searches for “yard landscaping ideas” have grown globally by over 80% YoY1 as people look for more ways to spruce up their homes. Meanwhile, searches for “best all-inclusive resorts” have grown globally by over 200% YoY2 as people get inspired to travel again….