10 ways to be more sustainable with Google in 2024

10 ways to be more sustainable with Google in 2024

In 2024, we are helping people find ways to live more sustainably — from travel to home energy to thrifting. Here’s a look at 10 ways our products and features can help you make more sustainable choices. 1. Get more sustainable choices when you travel You can now find relevant train routes when you search for flights in Google Search making it easier to…

Google Marketing Live Keynote 2022
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Google Marketing Live Keynote 2022

Another Google Marketing Live Keynote event has come and gone, and with it came a whole new list of Google product announcements, upgrades, and improvements. Google has stated several times that it will be more upfront with consumers and advertisers concerning its advertising network, which is largely expected given the global movement toward a privacy-first and more transparent internet. However, while privacy remains a…

Get ready for Smart Shopping and Local campaign upgrades
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Get ready for Smart Shopping and Local campaign upgrades

New year, same trend: Consumers continue to tap into an ever-growing number of places to get inspiration and find what they need. This past holiday season, 54% of shoppers used five or more channels, like video and social media, to shop over a two-day period.1 Performance Max uses Google’s automation to help advertisers reach shoppers as they browse for things they love — online and…

Google Ads Custom Combined Audiences
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Google Ads Custom Combined Audiences

You’ve spent a considerable amount of time building your Google audiences. You’ve created in-market audiences, affinity audiences, and remarketing audiences. Now, it’s time to combine them all. Yes, you read that correctly. Google now allows advertisers to create combined audiences. Creating Advanced Customer Segments With Google’s combined audiences, you can create advanced customer segments out of your existing audiences. Let’s assume you offer a…

Performance Max campaigns launch to all advertisers
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Performance Max campaigns launch to all advertisers

In an unpredictable year, change has been a reliable constant. And we’ve seen this clearly in online consumer behavior. For example, Google Image searches for “yard landscaping ideas” have grown globally by over 80% YoY1 as people look for more ways to spruce up their homes. Meanwhile, searches for “best all-inclusive resorts” have grown globally by over 200% YoY2 as people get inspired to travel again….

Shop what’s trending this holiday season
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Shop what’s trending this holiday season

It’s that festive time of year when we start planning holiday gatherings, swap out our iced lattes for hot cocoa, and once again, try to find the perfect gifts for our loved ones. To help you zip through your holiday shopping this year, we’re sharing the Google Shopping Holiday 100 — a list of what we predict will be the 100 most popular categories and products…

What’s next for YouTube, from Advertising Week New York
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What’s next for YouTube, from Advertising Week New York

The pandemic accelerated two changes already underway — the move to streaming, and the move to ecommerce. As the number one streaming platform for ad-supported reach, YouTube is the place where hard-to-reach audiences come to be entertained and connect with creators and content they love. It’s also where audiences come to shop. Today at Advertising Week New York, we’re sharing new ways to help marketers…

The future of attribution is data-driven
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The future of attribution is data-driven

In the face of a changing privacy landscape, marketers need new measurement approaches that meet their objectives and put users first. This is why we’ve invested in new tools to help you future-proof your measurement. One critical tool is machine learning, which can be used to fill the gaps in observed data and unlock new insights into consumer behavior. For example, conversion modeling powered by machine learning allows…

Giving users more transparency into their Google ad experience
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Giving users more transparency into their Google ad experience

Today, people engage with a wider variety of ad formats on more Google products than ever before — from Video ads on YouTube to Shopping ads across Search, Display and more. And they increasingly want to know more about the ads they see. That’s why we’ve been innovating on features like “About this ad” to help users understand why an ad was shown, and…