Today’s customers are deeply curious, searching high and low for information about a product before making a purchase. And this curiosity applies to purchases big and small—just consider the fact that mobile searches for “best earbuds” have grown by over 130 percent over the last two years. (Google Data, US, Oct 2015 – Sep 2016 vs. Oct 2017 – Sep 2018. ) To keep…
Building the tools that provide transparency and control over your data has always been a top priority for us. On the ads front, we’ve evolved our tools over the years to help you shape your ads experience. We launched a single dashboard for ads controls—originally named the Ads Preferences Manager, now Ads Settings—in 2009, Why This Ad in 2011, Mute This Ad in 2012, and then folded these into your central…
In the words of Swiss technophilosopher René Berger, “It’s becoming impossible not to visit with Google daily”. But when you do, what do you visit exactly? In other words: what does a search engine really look like? It actually looks like this: This picture of Google’s new server farm in The Dalles, Oregon was published a couple weeks ago in the New York Times. The facility,…
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