Display campaigns made easy
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Display campaigns made easy

ByCyra Marley

Helping you connect with customers is core to the Google Ads mission, and we’re always working to make that as easy as possible through our products. That’s why, starting this month, we’re bringing the flexibility of standard Display campaigns and the automation of Smart Display campaigns into a single Display campaign.  We introduced Smart Display campaigns four years ago to create a simple way to reach…

Save Time By Applying Audience Lists At The Campaign Level
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Save Time By Applying Audience Lists At The Campaign Level

ByCyra Marley

Reaching your most valuable and engaged customers at the moment they’re ready to act is critical in moving them along the path to purchase. Remarketing lists for search ads (RLSA) and Customer Match can help you do that by customizing your campaigns for people who’ve previously interacted with your business. However, getting started can be time-consuming, especially if you have a lot of ad groups. To make it easier for you…