Google Ads Custom Combined Audiences
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Google Ads Custom Combined Audiences

ByTaylor Reaume

You’ve spent a considerable amount of time building your Google audiences. You’ve created in-market audiences, affinity audiences, and remarketing audiences. Now, it’s time to combine them all. Yes, you read that correctly. Google now allows advertisers to create combined audiences. Creating Advanced Customer Segments With Google’s combined audiences, you can create advanced customer segments out of your existing audiences. Let’s assume you offer a…

Google Ads In-market Audiences & Affinity Audience Targeting
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Google Ads In-Market Audiences & Affinity Audience Targeting

ByTaylor Reaume

Success in today’s digital marketplace isn’t just about identifying your target audience. It’s not enough just to know where they gather online, what they read, and what they see. You need to take it a step further and be able to break down that audience into different categories or segments. Only then will you be able to properly target them with the right offer…