Google Marketing: 3 Tips to Maximize Budget Efficiency Across Media
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Google Marketing: 3 Tips to Maximize Budget Efficiency Across Media

In an increasingly fragmented media landscape, making good use of your ad dollars is a tall order. Using a siloed strategy means you’re at risk of unintentionally reaching the same people more often than desired. This can lead to an ineffective use of your budget and poor user experience. For years, we’ve seen leading brands improve the efficiency of their ad operations and media…