Google Ads: Turning Data into Results with Data-Driven Attribution
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Google Ads: Turning Data into Results with Data-Driven Attribution

ByEmma Ross

As the digital marketing landscape evolves, the need for nimble and durable measurement continues to grow. This is why we made data-driven attribution our default attribution model. It uses your account’s historical data to determine how people interact with your various ads and decide to become your customers. Today, data-driven attribution is the most-used attribution model for conversions used for automated bidding in Google Ads.1 Advertisers…

Make Every Marketing Dollar Count With Attribution And Lift Measurement
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Make Every Marketing Dollar Count With Attribution And Lift Measurement

ByEmma Ross

Understanding how each media touchpoint contributes to your goals can mean the difference between marketing that drives business growth and marketing that fails to deliver. To make every dollar count, you need tools that help you learn how people are responding to your ads, so you can take action to improve your results. Today, we’re announcing improvements to Attribution in Google Ads including coverage…