Google AdSense: Simplifying Privacy-Safe Ads Personalization
With many browsers blocking the use of third-party cookies, first-party cookies offer a privacy-first way for publishers and advertisers to create more relevant and engaging experiences for people who engage with their sites or apps. Large publishers with signed-in user bases and dedicated resources often use these identifiers to personalize people’s content and ads. However, not all publishers have these capabilities. That’s why in…
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