Have you wondered why some sites are ranked so high on Google and why other sites are no where to be found? Over the last five or six years Google has been modifying their algorithm to research on page ( code ) and off page ( links ) factors which affect how web sites rank on their favored search engine. Here’s a list of the…
A quick list side by side comparison between Omniture and Google, 2 popular website visitor analytics software: (keep bias in mind this was sent by Omniture sales rep) SiteCatalyst Google 20 Custom events linked to conversion Conversion event – purchase 100 Additional Segmentation variables I’m not aware of any custom variable availability 22 different Pathing reports filterable by conversion events and customizable on the…
Marketing Must #2 – You Must Have a Quality Web Site When the internet was first becoming popular for online shopping and local search, business owners could justify not having a professional looking website. After all, who knew if the internet would take off as a means of finding local businesses? If it didn’t, money spent on having a website designed would be wasted….
Marketing Must #1 – You Must Build Out An E-mail List The power of e-mail marketing is not lost on any business owner. But for some reason, the negative stigma that marketing managers associate with e-mail advertising prevents them from taking advantage of this very powerful advertising medium. E-mail advertising can be one of the most cost-effective, efficient methods of promoting your business’ products…
Despite the recession, e-commerce continues to be the one bright spot. Bucking the disappointing retail sales trend, Amazon.com Friday announced its best holiday season ever, selling 72.9 items per second on one peak day, Dec. 15. The online retailer, which did not disclose revenues, said that in that 24-hour period, it received 6.3 million orders and shipped to customers in more than 210 countries. Bestsellers included…
Here is a stepwise guide that will help achieve good rankings and dive more traffic to your website: Step 1: Invest some time to find the best keywords Keywords are the words that web surfers enter in search engines to find websites. It’s pointless to optimize your web pages for keywords that nobody uses in the search engines. For a successful online marketing campaign, you…
The following 10 golden rules of internet marketing will help you build a successful website in 1 year’s time on Google. It can be done faster if you are a real go getter. Do these things below to achieve top rankings, and follow these steps to build a successful website It will be drawing between 500 and 2000 referrals a day from search engines….
Website management and marketing can be a daunting task, especially with so many website marketing strategies available. Of course, there are many professionals who can assist with this, for a fee. On the other hand, if your budget is limited, here are the keys to affordable web site marketing. Search Engine Optimization Search Engine Optimization is one of the most important aspects of affordable…
The web has become a crucial source of income for many businesses, but marketing small businesses for the web remains a largely misunderstood topic. Professional marketing firms and executives fail to properly promote their brand, products, or services on the internet, losing out on untold numbers of new customers and opportunities. An effective and affordable website marketing strategy is necessary to compete in the…
In the words of Swiss technophilosopher René Berger, “It’s becoming impossible not to visit with Google daily”. But when you do, what do you visit exactly? In other words: what does a search engine really look like? It actually looks like this: This picture of Google’s new server farm in The Dalles, Oregon was published a couple weeks ago in the New York Times. The facility,…
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