The amount of YouTube advertising costs is not fixed. The prices vary according to a business’s preference for reach and visibility. Other factors that play a role in the price estimates include the length of the video, the words in the video script as well as the camera angles. The video ad format that you choose will also determine your final costs. There are 4 different types of ads that you can run on YouTube.
YouTube Trueview ads are also called in-stream ads. They cost anywhere between $0.10 and $0.30 per view. These are dependent on the marketing goals and the target audience.
YouTube Discovery ads. Also called YouTube Display ads cost you approximately $0.30 per click.
YouTube Bumper ads. These ads are charged according to the number of impressions that your ad makes. Meaning that you will only pay each time the ad gains 1000 impressions. The estimated cost is between $1.00 and $4.00 per 1000 views.
Masthead ads. These are the most expensive adverts because they have the highest reach within the shortest amount of time. If you have to factor in the filming of the video and the costs of the ad, you should set a minimum budget of at least $5000 for this type of ad. Most businesses start with a minimum of $10 a day to run these adverts and then raise the costs when they see fit.
So, if a business wants to reach 100000 views, they should set a budget of approximately $2000 calculated at an average cost of $0.10 to $0.30 per view.
You will need to set up an ad campaign.
Step 1. Create a compelling video that will stand out and not bore your target audience. Make sure that you have the right camera equipment to capture all the right angles. The lighting and sound needs to ooze opulence so that you capture viewers with your first video.
Step 2. Set up a YouTube account by following the easy steps on the platform. The signup process is seamless and it is free. You can also choose to set up a channel that has all the information about your business. Use keywords and links that can easily direct viewers to your website and blog and any other social media. Once you have set up an account, you can upload your edited video after you have tweaked it to ensure that it is a high quality video.
Step 3. Set up your video ads. There are different video ad formats on YouTube and you can select your preferred one according to your ad campaign goals. You can use an ad management tool to manage your ad campaign and monitor your performance.
Ad campaigns are effective to help you reach your marketing goals, the right audience and to measure your success rate.
Step 4. Create your ad campaign. There are many tutorial videos that can help with how to create an ad campaign. If you have the budget to gather a team that will run your ad campaign, you need to ensure that they understand your marketing goals well. You can set up your ad campaign on Google Adwords to boost your YouTube views. When you create an ad campaign, you need to ensure that it captures the attention of your viewers and that it can drive the demand scale. If you want to target your competitors’ viewers, you can use pre-roll ads that can play before their content.
Step 5. Identify the target audience. You need to be able to incorporate different tools with your detailed marketing strategy. Advanced target audience marketing can help you to reach your intended target audience by filtering your viewers demographics, interests and other significant elements. Identifying your target audience helps you to create a strategy to filter out your competitors. Moreover, you will be able to customize keywords that will reach your target audience and improve your return on investment.
Step 6. Research your competition. Go to YouTube and do research and compile reports of what your competitors are doing. Use the placement tool to see where you can add them to the campaign and run your videos.
YouTube’s statistics show that there are approximately 40% of people who watch YouTube videos on their Facebook pages on a daily basis. Moreover, these viewers watch more than 500 years worth of video content. Advertising your YouTube channel on Facebook is easy. You can either provide a secure link that leads to your YouTube channel. Or you can embed your YouTube videos to your Facebook page so that they can be watched on Facebook.
However, you can also use the paid Facebook advertising option to attract new viewers to your channel and ultimately increase traffic to your YouTube channel. This allows you to open up a business Facebook page that you can customize according to your YouTube channel. It is a great way to communicate with your target audience on Facebook. You can also analyze graphics, video views, and other multimedia content tools without requiring a certain skillset. It is important to know that everything that you advertise on Facebook for your YouTube channel becomes searchable. Make sure that the content on both platforms is regularly moderated.
It is estimated that there are more than 2 billion people who use YouTube on a monthly basis. It is important to amplify your business presence by getting more views. As a business channel, it is crucial to understand and implement the fundamentals of creating a YouTube channel before you attempt to increase your viewership. You have to outline certain considerations such as the brand’s visual identity and the target audience. The following tips can improve the number of views on your YouTube video.
- Use search engine optimization
- Set up a Google Ads account
- Familiarize yourself with the YouTube algorithm
- Use metadata recommendations
- Include custom thumbnails
- Organize and create video playlists
- Bypass the algorithm with cards and end screens
- Create unique videos aimed at increasing conversion rates
- Focus on audience engagement
- Partner up with other Youtubers
- Promote your YouTube video across all social media platforms
Your YouTube subscriber count is a valuable metric. It is essential for your business continuity and for monetization purposes. If you want to hit subscribe milestones and to start earning ad revenue, you need at least 1000 subscribers to become a YouTube Partner. There are benefit levels or rank for YouTube videos. The higher you can rise in these ranks, it means the more subscribers you have. It is important to note that the YouTube algorithm decides 70% of the 1 billion hours of video content that is viewed daily. So, the ability of your video content to reach new audiences improves when you have new subscribers. The first step towards increasing YouTube subscribers is to avoid easy hacks such as bot subscribers. The easiest way to convert viewers into subscribers is to ask your viewers to subscribe.
Ensure that you give viewers something to anticipate from your videos like mentioning the next topic that you will be discussing and interacting with your audience through engaging their content as well. You can also manage your videos with social media management platforms like Hootsuite. Embedding your videos on your website and blog helps to enhance your search rankings with Google’s algorithm.
The short answer is yes. Customer testimonial videos are review videos by customers who have used your product or service or had any valuable interaction with your business. Testimonial videos can be implemented in several ways to enhance your marketing strategy. According to research, an estimated 85% of consumers read or watch reviews before making a purchase. Video testimonials are an effective way to persuade viewers to watch your content and to increase the number of subscribers to your YouTube channel. When you have video testimonials you increase your brand’s credibility and trustworthiness. You also have a different perspective to explain your business. This may be beneficial for making your videos appear more natural and your products user-friendly.
Research shows that videos have a retention rate of 95% and when used on a landing page, they can increase conversion rates by 86%. If you want to use a video testimonial on your YouTube channel, it is advisable to run an ad campaign to ensure that it reaches the intended target audience.
Skippable in-stream ads (Trueview ads)
These are the popular skippable ads that most video marketers enjoy using. They have an accompanying banner and allow you to control the billing timing options and placement of the adverts to appear before and after the video. These ads allow viewers to skip to the video content after 5 seconds. The default CPV (click per view) or CPM option means that you will pay after a viewer has watched more than 30 seconds of your ad. When you opt for this ad format, it is important to create a video that grabs the viewers’ attention from the get go.
Non-skippable in-stream ads (including Bumper ads)
Research shows that approximately more than 70% of viewers skip YouTube ads. As a result, video marketers choose to run pre-roll or mid-roll ads that do not offer the option to skip ads. However, advertisers pay CPM or per impressions of per 1000 views. The regional standards regulate the length of the ads, but they can be between 15-20 seconds.
Bumper ads are shorter versions of non-skippable in-stream video ads that run for only 7 seconds. Marketers pay for impressions, and they appear pre-, mid-, or post- video roll. Their main purpose is to reach new viewers and ad campaigns.
Discovery ads (formerly known as Trueview ads)
These typically show up alongside organic search results, unlike in-stream ads that are created for commercial purposes. As a result, viewers should choose to view them just like Trueview ads.
If you want to advertise without a budget for video marketing, YouTube offers non-video ads. These types of ads include a text or image and appear on the right hand side bar alongside a Call-to-Action with a link to your website or blog. You also have an option of in-video overlay ads that appear on top of video content of monetized YouTube channels.
How do I create the perfect Youtube thumbnail?
Thumbnails affect your rankings on YouTube. They affect your video’s click through rate which is a significant component that affects your ranking on the YouTube algorithm. Knowing how to create the perfect thumbnail for your video is crucial to persuade viewers to subscribe to your channel. There is an array of online tools that are designed to help you create custom thumbnails for free. You can consider using any of these tips to create your thumbnails.
Use a free online YouTube thumbnail maker that is hassle-free such as FotoJet.
Upload any picture from your device or choose one from the list of templates provided by the thumbnail maker that you have selected.
Add text, a background or clip art to make your thumbnail stand out.
Download the finished product after you have finished editing it to your satisfaction.
When you save it, the resolution will match the recommended one by YouTube, so you don’t need to do any modifications.
When you target the video campaigns that you run on YouTube, you will be able to target people at the right time. When you use audience targeting methods, you are able to define the audience that you want to reach. Advanced targeting allows you to filter your audience according to demographics and interests. As a search engine, YouTube allows us to boost your ad campaigns performance by reaching the specific target audience that browsers websites, uses specific apps or watch videos to personalize the experience of both users and video marketers. As a result, the data that is collected by analytics tools is used to generate audiences so that video content can be used to enhance how you bid and target ad campaigns for your audience.
The most important thing to do is to set a budget that will work for your business. Thereafter, you need to choose who will be running your ad campaign because it takes a lot of time and effort to drive the best results. Creating ads in-house with your marketing team can help you to budget better. While others may opt to hire a professional video marketing company to run their ad campaign, it is important to ensure that you have the budget to outsource these services.
Setting your target audience for advanced targeting will effectively establish the purpose of your campaign. This will also help you to create quality videos that stick to the content accordingly. Moreover, the length of the videos matter because the longer they are, the more the costs are. Keeping it short and simple can be cost-efficient for a campaign that has to stick with a strict budget.
Other things that you need to consider are providing your target audience with relevant information. Using relevant landing pages can help to direct leads to your page while helping your audience learn more about your products and services. Additionally, you will have to ensure that you have access to metrics that analyze your campaigns effectiveness and its performance. It will also help you to produce better results.
Video remarketing is when you show personalized ads to viewers across youth as well as partner sites. This is based on past interactions that viewers have had on your YouTube videos. It is a marketing strategy that allows you to reinforce your message with people who have already engaged with your content. This will help you to significantly boost your return on investment.
There are several benefits of YouTube remarketing.
- Broader network to reach potential audiences.
- There is efficient pricing through click per view payment options.
- It offers you flexibility to tailor your content.
YouTube is a popular and widely used video streaming platform that is also used as a search engine. It is the most desirable marketing platform for businesses that want to boost visibility and their revenue. Skippable in-stream ads are the most popular ads that are used on the platform. While the allowed length can be anywhere between 12 seconds to 3 minutes, the most popular ones are 30 seconds long. However, a business will only be billed if someone watches 30 seconds of it.
As previously mentioned, these ads cost between $0.10 to $0.30 per view. So, if your views reach 100 000, you may expect to pay anywhere between $10 000 to $30 000.
You should use this YouTube ad format when you have video content that you wish to pre-, mid-, post- video content of other video marketers on YouTube as well as across other websites and apps that run on Google video partners. This format gives viewers the option to skip the ad after 5 seconds.
The click per view bidding option allows you to pay only when a viewer watches 30 seconds or less of your video or if they interact with your video content. As a result, you pay based on impressions. You can select these campaign goals to use this ad format.
- Website traffic
- Brand visibility, awareness and reach
- Brand and product consideration
If you are using Google Ads to create a campaign without any goals to guide you, you can use this ad format.
Pre-roll ads automatically play before a featured video. They range between 15 and 20 seconds long and in some platforms they can be skipped. These ads are practical if you want to increase engagement and conversion rates. Playing directly before featured video content means that you have a target audience that is engaged and there is a high probability that they will watch your ad for slightly longer without skipping.
Research conducted by IPG Media Lab and YuMe shows that pre-roll video ads are effective for several metrics such as brand awareness, engagement, favorability and the intent to purchase. Moreover, they are considered to be more engaging, effective and informational when compared to outstream or mid-roll ads.
On YouTube, they are similar to overlay ads, and they are displayed directly on the video player window. However, they fit the entire window instead of just the banner at the bottom, and they cannot be skipped like on other platforms.
Bumper ads are very short ad videos that last for only 6 seconds. They are ideal for increasing brand awareness because they allow you to create brief yet compelling and memorable messages. Because they are so short viewers cannot skip them, but when they view these ads it will not increment the YouTube count of the video on the metrics. But they use target cost per thousand views bidding every time it is shown 1000 times. They work best when they run alongside Trueview ads and the short format makes them effective for running ads when people are on the go or watching content on their mobile devices.
These are image ads that appear at the bottom of the video player on the watch pages on YouTube. It will appear the moment a viewer initiates video play. However, they are available for reservation sponsor campaigns. Including a compelling call to action on an overlay is very important. If you do not have a budget for video marketing, this is a cost-effective ad format to improve your marketing strategy