How To Automate Your Video Marketing Strategy
| | |

How To Automate Your Video Marketing Strategy

Video marketing is one of the best ways to generate new sales leads. Establishing an effective video marketing campaign can be difficult, especially for small businesses. However, advances in digital and video technology have made it easier for start-ups to punch above their weight in marketing and sales operations. Live videos sent through emails, put on company websites, or posted on social media feeds…

Google Ads Remarketing: 7 PRO TIPS
| | | |

Google Ads Remarketing: 7 PRO TIPS

Google Ads Remarketing is a feature that allows you to personalize your ad campaign for people who have already visited your site. It targets your adverts to these visitors as they browse the web and utilize apps. Read on for 7 Pro Tips regarding Google Ads Remarketing. What are my Google Ads Remarketing options and their features? Standard remarketing: This feature allows you to show…

Tap Into Fan Power With New YouTube Select Sponsorships
|

Tap Into Fan Power With New YouTube Select Sponsorships

From record-breaking music video releases to never-before-seen conversations with celebrities, YouTube has become the virtual stage for the world’s biggest cultural moments. The top 10 videos from 2020 — reaching a total of 356 million collective views — brought the world together to game, to laugh, to share some good news and so much more.  As home to the content people need and the creators they love, YouTube is where…

YouTube Achieves MRC Brand Safety Milestone
| |

YouTube Achieves MRC Brand Safety Milestone

YouTube’s multi-year commitment to responsibility ensures that we protect our viewers, creators and advertisers from harm. We do this through investments in staffing, technology and policy development. Today, our ongoing commitment has resulted in an important milestone for the advertising industry and YouTube, as we become the first digital platform to receive accreditation for content level brand safety from the Media Rating Council (MRC). The MRC’s accreditation…

How To Increase YouTube Views
| |

How To Increase YouTube Views

YouTube is inarguably the biggest platform for video creators to potentially reach millions of people around the globe. The problem many creators face is how to get those views.  If you’re a marketer or content developer looking to boost your YouTube views for free, the process can take time and effort. But if done correctly, you’ll be rewarded with more views, a better user…

A Key Milestone For Privacy Centric Measurement On YouTube
| |

A Key Milestone For Privacy Centric Measurement On YouTube

In October of 2019, we announced that we are continuing to take action to limit the pixels we allow on YouTube, while investing in our cloud-based, privacy-centric measurement and analytics solution called Ads Data Hub. This solution provides three benefits for marketers. First, Ads Data Hub ensures end-user privacy by enforcing privacy checks and aggregating Google data before it leaves the Google-owned Cloud project. Second, because Ads…

Remarketing Campaigns Increase Your ROI
| | | |

Remarketing Campaigns Increase Your ROI

When it comes to a marketing budget, every dollar is precious, and you need to squeeze as much mileage out of each marketing tactic as possible. That is why the concept of remarketing makes so much sense. Although marketers would love to be able to just drive prospects to a website or retail location, where they make an immediate purchase, the real outcome is…

Audio Ads On YouTube Expand Reach And Grow Brand Awareness
| |

Audio Ads On YouTube Expand Reach And Grow Brand Awareness

Whether it’s to squeeze in a living room workout before dinner, catch up on a podcast or listen to a virtual concert on a Friday night, people are increasingly turning to YouTube as they spend more time at home.  To help you tailor your media and creative approach to the different ways consumers are engaging with YouTube, we’re introducing audio ads, our first ad…

Get Your Business Ready For What Comes Next
| |

Get Your Business Ready For What Comes Next

Advertising Week is an event I look forward to every year—it brings global thought leaders together to find new ways we can use technology to solve business challenges. Over the past few months, I’ve had a chance to meet virtually with many of you to learn how COVID-19 is impacting your business and how partners like Google can help. I’ve been inspired by how…

Build Your Brand With YouTube: New Ways To Drive Reach And Engage Your Audience At Scale
|

Build Your Brand With YouTube: New Ways To Drive Reach And Engage Your Audience At Scale

The digital video boom is here. As people spend more time at home and the need for relevant, fresh content is at an all-time high, the shift from linear to digital video is accelerating. On YouTube in particular, over 2 billion people globally are gravitating toward timely content, from live entertainment like Post Malone’s livestreamed living room concerts to transformative current events like rallying cries for racial…