Increase your ROI & sales with a comprehensive website audit.
“Adapt to the future and your business will thrive. Sometimes as business owners we become resistant to change. If we neglect our business marketing strategy, we cannot rise to the next level of performance, and we run the risk of being phased out, outranked, by competitors.” -Search Engine Pros Founder Taylor Reaume.
We’ll schedule a kickoff call to better understand your business, marketing goals, and target audience. From there, we’ll start the Keyword Audit process to research and identify strategic target keywords for your website. Then, our website experts will dive into our site review.
We will analyze against a specific set of best practices and score them using an easy-to-understand scoring system. We will then provide insight and actionable recommendations to improve upon these findings, which will also provide great examples for future SEO strategies.
As a takeaway of our site review, you will receive a comprehensive report which reviews the state of SEO on your website and where the best opportunities for rankings, traffic and lead generation. In addition, your keywords and website content will be loaded into our proprietary SEO software platform for ongoing reporting, scoring, and analysis that you can access at any time during the process.
You can benefit from a Fresh Start Website Audit even if you have done one in the past! As quoted by our founder Taylor Reaume, “…search engine algorithms and weighted factors change over time, it’s a good idea to periodically conduct an audit of your website to uncover obstacles hindering your website’s performance.”
The report will help you identify areas for improvement, which you can then use to make the necessary adjustments to improve your position.
The Fresh Start Website Audit is a comprehensive report that is designed to test websites on different levels, and it shows you the areas that need improvement, as well as gives you professional recommendations that will help you achieve long lasting results. Your custom audit will be delivered to you to keep within 5 business days.
66% of marketers claim that social indirectly impacts their business performance but only 9% claim that it can be directly linked to revenue. (Forbes)
47% of Americans say Facebook is their #1 influencer of purchases. (Jeff Bullas)
LinkedIn is the top social network for B2B marketing (not a shock). 83% of marketers say they prefer to use LinkedIn for distributing B2B content, and more than half of vendors say they have generated sales through LinkedIn. (Real Business Rescue)
Identify any coding related errors in your website that are preventing your website from being found in search engines. Content is king online, but if your content isn’t properly organized, you might be spending too much time and money for too little return. Proper site architecture is therefore the foundation of any successful internet marketing (SEO) campaign. We’ll help you learn how to structure your site so that you will wine and dine the Google spider at your site, and help you identify any navigation issues that can hinder the user-friendliness of your website.
If you target the wrong keywords, you will lose time and money. You will invest a lot of time in optimizing your web pages for keywords for which your website cannot get high rankings. That or you will invest a lot of time in optimizing your web pages for keywords that don’t convert to sales. Regardless, it is very important that you choose the right keywords leading to high search engine rankings and sales.
Make sure that you choose the correct keyword type. One-word keywords are not very effective because they are not very targeted. In addition, the competition for these keywords is very high and it is very difficult to get good rankings for them. Web surfers might not use the keywords you expect. For example, people searching for “optometry” might actually enter “eye doctor” or “vision clinics” as their keywords. It is important to find the keywords that potential customers really use.
It may seem simple at first; just add a few of your selected keywords to your website and you’ll get the search engine placement you want. It’s not that simple. You must use your keywords appropriately and within context for the purpose of your site. Using keywords correctly will increase traffic to your site and ultimately increase revenues.
Researching the best keywords is one of the most important steps that you can take. It will ensure that you are creating content needed for organic search placement, as well as help you determine the best keywords for your campaign.
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