Campaign URL Builder Tool | Search Engine Pros Google Ads Consultancy

Fill the fields below to generate URL with campaign(UTM) parameters. Click on the Copy button to copy the new URL and use it for your campaign.

URL

Campaign Source

Campaign Medium

Campaign Name

Campaign Term (Optional)

Campaign Content (Optional)

Campaign ID (Optional)

Generated URL

What are UTM parameters or UTM tags?

Urchin Tracking Module (UTM) parameters are 5 variants of parameters used by marketers and agencies to track the effectiveness of online marketing campaigns across traffic sources. You can use it with Google analytics, Facebook, Adobe analytcis and other UTM tracking tools.

Why are UTM Parameters or UTM tags important?

UTM tags help you track the performance of each link so you can see where your traffic is coming from.

More information and examples for each parameter

The following table gives a detailed explanation and example of each of the campaign parameters:

Parameter	Required	Example	Description
Campaign ID `utm_id`	No	xyz-123	Used to identify which ads campaign this referral references. Use utm_id to identify a specific ads campaign.
Campaign Source `utm_source`	Yes	google	Use `utm_source` to identify a search engine, newsletter name, or other source.
Campaign Medium `utm_medium`	Yes	cpc	Use `utm_medium` to identify a medium such as email or cost-per-click.
Campaign Name `utm_campaign`	No	new_year_sale	Used for keyword analysis. Use `utm_campaign` to identify a specific product promotion or strategic campaign.
Campaign Term `utm_term`	No	running+shoes	Used for paid search. Use utm_term to note the keywords for this ad.
Campaign Content `utm_content`	No	logolink	Used for A/B testing and content-targeted ads. Use `utm_content` to differentiate ads or links that point to the same URL.