Make The Best Of YouTube Yours With YouTube Select
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Make The Best Of YouTube Yours With YouTube Select

Helping you connect with your audience is our top priority. This is especially important as digital takes precedence in how we interact, communicate and stay connected. To make this even easier for your brand, today we’re announcing a new global content solution called YouTube Select—a reimagination and unification of solutions like Google Preferred and prime packs. It offers more flexibility to reach the audiences you…

Balance Your Spend Across YouTube And TV With Reach Planner
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Balance Your Spend Across YouTube And TV With Reach Planner

YouTube is focused on helping brands reach their audiences and drive business impact. That’s why we launched Reach Planner in April 2018 to give advertisers a better way to plan their YouTube and video media. To help make it even easier for users to for users to discover the optimal mix of TV and YouTube to maximize the reach of a video based media…

Shaping Ad Experiences To An Evolving YouTube Viewership
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Shaping Ad Experiences To An Evolving YouTube Viewership

Think back … can you remember the first time you heard about YouTube? Or even better–can you recall the first video you watched? It’s a fun parlor game we YouTubers sometimes play–and an occasion to reflect on how far the platform has come since its earliest days. And for those of us who have been on the ads team for more than a few…

How Evolving User Patterns Drive New Ad Experiences On YouTube
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How Evolving User Patterns Drive New Ad Experiences On YouTube

At YouTube, we’re on a constant quest to give people the perfect viewing experience. But over the years, what that looks like has changed significantly. The way we watch video is always changing. And we want to keep advertisers abreast of these trends, with new ad experiences molded to the new ways people watch. This was the spirit behind our introduction of six-second bumper ads more…