Tap Into Fan Power With New YouTube Select Sponsorships
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Tap Into Fan Power With New YouTube Select Sponsorships

From record-breaking music video releases to never-before-seen conversations with celebrities, YouTube has become the virtual stage for the world’s biggest cultural moments. The top 10 videos from 2020 — reaching a total of 356 million collective views — brought the world together to game, to laugh, to share some good news and so much more.  As home to the content people need and the creators they love, YouTube is where…

Make The Best Of YouTube Yours With YouTube Select
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Make The Best Of YouTube Yours With YouTube Select

Helping you connect with your audience is our top priority. This is especially important as digital takes precedence in how we interact, communicate and stay connected. To make this even easier for your brand, today we’re announcing a new global content solution called YouTube Select—a reimagination and unification of solutions like Google Preferred and prime packs. It offers more flexibility to reach the audiences you…

How Evolving User Patterns Drive New Ad Experiences On YouTube
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How Evolving User Patterns Drive New Ad Experiences On YouTube

At YouTube, we’re on a constant quest to give people the perfect viewing experience. But over the years, what that looks like has changed significantly. The way we watch video is always changing. And we want to keep advertisers abreast of these trends, with new ad experiences molded to the new ways people watch. This was the spirit behind our introduction of six-second bumper ads more…