How To Automate Your Video Marketing Strategy
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How To Automate Your Video Marketing Strategy

Video marketing is one of the best ways to generate new sales leads. Establishing an effective video marketing campaign can be difficult, especially for small businesses. However, advances in digital and video technology have made it easier for start-ups to punch above their weight in marketing and sales operations. Live videos sent through emails, put on company websites, or posted on social media feeds…

What’s next for YouTube, from Advertising Week New York
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What’s next for YouTube, from Advertising Week New York

The pandemic accelerated two changes already underway — the move to streaming, and the move to ecommerce. As the number one streaming platform for ad-supported reach, YouTube is the place where hard-to-reach audiences come to be entertained and connect with creators and content they love. It’s also where audiences come to shop. Today at Advertising Week New York, we’re sharing new ways to help marketers…

New ways to find shopping inspiration on Google
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New ways to find shopping inspiration on Google

Shopping online is as much about inspiration and discovery as it is about the final purchase. People are shopping across Google more than a billion times a day, and we have been working to make those experiences even more helpful by expanding your options. We’re here to help you find new ideas, discover unique products or get the best value from the widest possible…

Remarketing Campaigns Increase Your ROI
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Remarketing Campaigns Increase Your ROI

When it comes to a marketing budget, every dollar is precious, and you need to squeeze as much mileage out of each marketing tactic as possible. That is why the concept of remarketing makes so much sense. Although marketers would love to be able to just drive prospects to a website or retail location, where they make an immediate purchase, the real outcome is…

Make Every Marketing Dollar Count With Attribution And Lift Measurement
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Make Every Marketing Dollar Count With Attribution And Lift Measurement

Understanding how each media touchpoint contributes to your goals can mean the difference between marketing that drives business growth and marketing that fails to deliver. To make every dollar count, you need tools that help you learn how people are responding to your ads, so you can take action to improve your results. Today, we’re announcing improvements to Attribution in Google Ads including coverage…

Drive Results With New Direct Response Solutions On YouTube
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Drive Results With New Direct Response Solutions On YouTube

Prolonged store closures have forced brands around the world to recalibrate their media campaigns to focus on driving online sales. With this shift to digital, it’s become even clearer that every advertiser is a performance advertiser.  With YouTube, marketers have the flexibility to shift budgets and invest in driving the results that matter most. As businesses begin to reopen, they have an opportunity to…

Shaping Ad Experiences To An Evolving YouTube Viewership
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Shaping Ad Experiences To An Evolving YouTube Viewership

Think back … can you remember the first time you heard about YouTube? Or even better–can you recall the first video you watched? It’s a fun parlor game we YouTubers sometimes play–and an occasion to reflect on how far the platform has come since its earliest days. And for those of us who have been on the ads team for more than a few…

Simpler Ways To Drive Growth Across The Customer Journey With Video
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Simpler Ways To Drive Growth Across The Customer Journey With Video

Consumers are moving faster, jumping from channel to channel, and researching more often in unexpected ways. This explosion of touchpoints means more opportunities—and more complexities—for marketers. But just because today’s customer journey is more complicated, doesn’t mean orchestrating your advertising campaign has to be. At Advertising Week New York, we’re sharing new ways to help marketers use video to more efficiently and effectively connect with consumers…

Growing In-App Viewability Coverage With Open Measurement
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Growing In-App Viewability Coverage With Open Measurement

People are spending more time on their mobile phones, especially in apps, and move across screens frequently. As people’s usage of mobile apps has grown, so has the importance of standardizing the way viewability is measured on mobile devices. Today we’re sharing how we’ve made in-app inventory more measurable through the IAB Tech Lab’s Open Measurement standard. Integrating the Open Measurement Software Development Kit (SDK) into both…

New Innovations To Grow Your App Business With Ads
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New Innovations To Grow Your App Business With Ads

App developers around the world are pushing the limits of innovation to meet consumers’ high expectations. In an increasingly competitive global market, it’s more important than ever for app developers to find better ways to build and grow their businesses. Today at Think Games at ChinaJoy, we are sharing innovations that help you find more users and grow your revenue with Google’s latest solutions….