Google Manufacturer Center Opens Self-Sign Up, Letting Even More Manufacturers Elevate Their Brands Online
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Google Manufacturer Center Opens Self-Sign Up, Letting Even More Manufacturers Elevate Their Brands Online

Many brands and manufacturers rely on individual retailers to showcase and sell their products; however, this can make distributing and monitoring manufacturer product information complicated, as those retailers may not always have the most accurate and up-to-date product details. In 2015, we launched Google Manufacturer Center to enable these brands to offer enhanced product images, descriptions, and variants for a more consistent brand experience across Google….

Shoppers Gobble Up In-Store Black Friday Deals On Mobile
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Shoppers Gobble Up In-Store Black Friday Deals On Mobile

As another Black Friday weekend wraps, we saw super shoppers continue to turn to their devices for ideas and information as well as use them as a “door-to-the-store.” In fact, Black Friday had the highest mobile shopping searches of any day during Thanksgiving week this year. Thanksgiving Day was a close second, with searches peaking at 8:00 p.m.1 Further, shoppers across the U.S. turned to mobile…

Introducing The New Google Merchant Center
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Introducing The New Google Merchant Center

Retailers have long been using Merchant Center to connect their product data to Google — letting millions of shoppers find their products on Google.com, YouTube, and partner websites. Today, we’re excited to introduce an updated version of Merchant Center, which offers the same functionality you’re used to, with more streamlined navigation and easier access to additional Shopping programs. Navigate the new Merchant Center  With…

New Merchant Center Feed Rules Helps You Submit Your Product Data Into Google Shopping Feed Format
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New Merchant Center Feed Rules Helps You Submit Your Product Data Into Google Shopping Feed Format

Finding the right customers on Google Shopping starts with your Merchant Center product feed: it contains all the information about the products you sell to help online shoppers find just what they’re looking for. But we know that creating and maintaining a complete and compliant data feed can be challenging. To make feed management easier, we’re excited to introduce Feed Rules, a self-service tool…