New Innovations To Grow Your App Business With Ads
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New Innovations To Grow Your App Business With Ads

App developers around the world are pushing the limits of innovation to meet consumers’ high expectations. In an increasingly competitive global market, it’s more important than ever for app developers to find better ways to build and grow their businesses. Today at Think Games at ChinaJoy, we are sharing innovations that help you find more users and grow your revenue with Google’s latest solutions….

Google Marketing Live: Building For The New Consumer Journey
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Google Marketing Live: Building For The New Consumer Journey

Today, mobile phones allow people to engage more often, in more ways, and from more places than ever. This means the once linear path from discovery to consideration to purchase has not only evolved but is always evolving. Consider a woman from a recent study, who spent 73 days and interacted with more than 250 touchpoints (searches, video views, and page views) before purchasing…

Smart Strategies For Growing Your App Business With Ads
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Smart Strategies For Growing Your App Business With Ads

Every year Google I/O showcases the delight that technology can bring to our lives. Mobile apps have extended that delight to billions of people around the world, paving the way for app developers to unlock new business opportunities.   Today we’re sharing a few ways to help scale your business using Google’s growth and monetization solutions. Find the right app users Smart user acquisition…

Google Analytics And Google Ads: A Powerful Pairing
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Google Analytics And Google Ads: A Powerful Pairing

Today’s customer journey doesn’t follow a standard path—it’s diverse, non-linear, and always evolving. Consumers conduct research about products across a variety of devices—and marketers are looking for ways to deliver experiences that meet consumers’ rising expectations. For many marketers, the solution lies in gaining a deeper understanding of the customer journey. The integration between Google Analytics and Google Ads helps you accomplish this.Once linked…

Help Influence And Understand How Your Products Appear On Google
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Help Influence And Understand How Your Products Appear On Google

Shoppers turn to Google to find products that are just right for them. And you rely on Google Manufacturer Center to ensure your products are represented well. In fact, more than 5,000 brands use Manufacturer Center to improve their presence on Google. To kick off the new year, we’re making those interactions even better by introducing new ways to show high-quality and inspirational content to shoppers…

How To Help Shoppers Looking For Inspiration This Holiday
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How To Help Shoppers Looking For Inspiration This Holiday

Gone are the days where shoppers had one specific gift in mind. Today, they’re asking brands to help inspire them. Our research also shows that 61 percent of shoppers are open to buying from new retailers during the holiday season—and in the 2017 holiday season 46 percent of them actually did. That’s a huge number of consumers looking to uncover new brands and products or re-discover…

New Innovations Remove Friction From Discovering Products In-Store And Online
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New Innovations Remove Friction From Discovering Products In-Store And Online

Driven by rapid changes in technology and mobile, consumer expectations continue to rise at an unrelenting pace. There are brand new ways for people to find and engage with businesses, and it’s becoming critical for marketers to remove friction at every step of the consumer journey. This morning at Search Marketing Expo Advanced, we made three announcements for marketers and retailers including: 1. New innovations…

Product Ratings On Shopping Ads Now Available Globally
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Product Ratings On Shopping Ads Now Available Globally

Since we introduced product ratings, we’ve been working on new ways to help you gather feedback about your products and drive more qualified traffic to your site. Today, we’re making product ratings available in all markets where Google Shopping is present. Product ratings appear in the form of stars and review counts on Shopping ads. This 5-star rating system represents aggregated review data for the product, compiled…

Google Manufacturer Center Rolls Out International Expansion, API Updates, And New Content Discovery Opportunities To Help You Better Showcase Your Brand Online
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Google Manufacturer Center Rolls Out International Expansion, API Updates, And New Content Discovery Opportunities To Help You Better Showcase Your Brand Online

With the launch of self-sign up earlier this year, thousands of top brands and manufacturers have already begun using Google Manufacturer Center to enhance their product’s images, descriptions, and variants in Shopping ads. Today, we’re excited to announce new ways to help brands — both in the US and abroad — manage their data more easily and provide a more consistent brand experience on Google and across the…

New Reporting To Show How Often Your Shopping Ad Is In The Top Spot
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New Reporting To Show How Often Your Shopping Ad Is In The Top Spot

The holiday season is right around the corner – are your Shopping campaigns prepared to maximize increased shopping traffic? To help you get a head start identifying product data gaps and measuring your competitiveness in Shopping campaigns, we’re rolling out product status reporting and absolute top impression share. Recover potentially lost Shopping traffic If your Shopping campaign includes products not eligible to serve, that means disapprovals could…