Get ready for Smart Shopping and Local campaign upgrades
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Get ready for Smart Shopping and Local campaign upgrades

New year, same trend: Consumers continue to tap into an ever-growing number of places to get inspiration and find what they need. This past holiday season, 54% of shoppers used five or more channels, like video and social media, to shop over a two-day period. Performance Max uses Google’s automation to help advertisers reach shoppers as they browse for things they love — online and…

PrestaShop merchants can now display their products on Google
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PrestaShop merchants can now display their products on Google

As the end-of-year holiday season is in full swing, our aim at Google is to help shoppers browse for inspiration, discover new products and ultimately find what they’re looking for. This is why we are building an open ecosystem that connects merchants and customers around the world. To help merchants reach more customers online, we welcome PrestaShop merchants globally to more easily integrate their…

Power your holiday strategy with helpful insights
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Power your holiday strategy with helpful insights

This year’s holiday shopping season is shaping up to be one of the biggest yet. In fact, 53% of consumers plan to shop online more this year compared to last year. To help you prepare, check out the Google Shopping Holiday 100, featuring our predictions for the most popular categories and products in the U.S. this holiday season. The Holiday 100 is a great way…

Shop what’s trending this holiday season
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Shop what’s trending this holiday season

It’s that festive time of year when we start planning holiday gatherings, swap out our iced lattes for hot cocoa, and once again, try to find the perfect gifts for our loved ones. To help you zip through your holiday shopping this year, we’re sharing the Google Shopping Holiday 100 — a list of what we predict will be the 100 most popular categories and products…

BigCommerce merchants can now reach new customers across Google
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BigCommerce merchants can now reach new customers across Google

Since our earliest days, Google has been devoted to democratizing information and creating helpful resources that are accessible to as many people as possible. We’ve since extended that ethos to online shopping, building an open and free ecosystem that connects merchants and customers around the world. Starting today, we are making it even easier for BigCommerce’s 60,000 merchants to show up across Google. BigCommerce…

How retailers can stand out this holiday season
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How retailers can stand out this holiday season

The holiday season is just around the corner and consumers are already ramping up their shopping. For example, U.S. searches for “holiday gift ideas” in August have already surpassed 2020 levels. As of June, 58% of U.S. holiday shoppers said they will shop online more this season than in previous years and 59% said they will shop earlier to avoid an item being out of stock….

New ways to find deals and shop on Google
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New ways to find deals and shop on Google

When it comes to shopping, people are increasingly looking for ways to save money. In fact, we’ve seen that searches for “discount code” have increased 50% since last year. With the back-to-school season upon us and the holiday season fast approaching, we know that consumers will be on the hunt for products that offer the best value, and businesses will be looking for ways…

Working with merchants to give you more ways to shop
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Working with merchants to give you more ways to shop

We want to help people discover, learn about and shop for the products they love — whether those products come from a big-box retailer, new direct-to-consumer brands or the mom-and-pop shop down the street. We’re supporting an open network of retailers and shoppers to help businesses get discovered and give people more options when they’re looking to buy. Two concrete steps we’ve taken to…

Conversion modeling through Consent Mode in Google Ads
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Conversion modeling through Consent Mode in Google Ads

Last year, we introduced Consent Mode, a beta feature to help advertisers operating in the European Economic Area and the United Kingdom take a privacy-first approach to digital marketing. When a user doesn’t consent to ads cookies or analytics cookies, Consent Mode automatically adjusts the relevant Google tags’ behavior to not read or write cookies for advertising or analytics purposes. This enables advertisers to respect…

Remarketing Campaigns Increase Your ROI
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Remarketing Campaigns Increase Your ROI

When it comes to a marketing budget, every dollar is precious, and you need to squeeze as much mileage out of each marketing tactic as possible. That is why the concept of remarketing makes so much sense. Although marketers would love to be able to just drive prospects to a website or retail location, where they make an immediate purchase, the real outcome is…