Google Ads: Automatic Bidding vs. Manual Bidding
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Google Ads: Automatic Bidding vs. Manual Bidding

For many companies, Google Ads is an easy and effective way to promote their products and brand. Google Ads levels the playing field for smaller companies by enabling them to advertise without laying out large sums of capital. Recently, Google has gone even further by offering the option of allowing artificial intelligence (AI) to run pay-per-click (PPC) campaigns. This is a risky gambit for…

Google Ads For Local Businesses
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Google Ads For Local Businesses

Did you know that 76% of people who conduct a local search on their smartphone visit a business within 24 hours, and 28% of those searches result in a purchase? As a local business, it’s a top priority for your ads to be seen and used. But to do that, they have to reach their target audience. They also have to be so appealing…

5 Tips For a Successful Pay-Per-Click Campaign
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5 Tips For a Successful Pay-Per-Click Campaign

Pay-Per-Click or PPC is one of the most effective online advertising and marketing strategies to drive customers to your business.  Among the providers of PPC advertising, Google’s Ads is the most widely used platform.  If used properly, PPC could bring in a significant number of highly targeted leads that convert into paying customers. What is Pay-Per-Click? Essentially, pay-per-click or PPC, is a way of buying traffic…

Pay Per Click Marketing: 7 Smart Resources
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Pay Per Click Marketing: 7 Smart Resources

It’s educational. It’s Informative. Join Us! What: The Monday SEO workshop is a group of local business owners talking about how to generate more leads from their website via Google site optimization and pay per click. Attendees come to learn SEO and search engine marketing from other like-minded business owners who have developed effective internet marketing strategies.  When: Monday Nights 6pm-7pm Where: 112 W….

Pay Per Click Marketing: 3 Secrets To Success
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Pay Per Click Marketing: 3 Secrets To Success

The Monday SEO Workshop is a group of local business owners talking about how to generate more leads from their website via google site optimization and pay per click. Attendees come to learn SEO and search engine marketing from other like-minded business owners who have developed effective internet marketing strategies. When: Monday Nights 6pm-7pm Where: SANTA BARBARA VETERANS BUILDING (by Sambos) 112 W. Cabrillo Blvd Santa Barbara,…

Adwords PPC Bid Management and Adwords Consultants
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Adwords PPC Bid Management and Adwords Consultants

Adwords PPC Bid Management – 5 Common Mistakes You Should Know Adwords consultants might seem to have very lucrative jobs. One has to be nearly perfect and there are no rooms for errors in this field. Errors in Adwords PPC Bid Management will lead to loss of business, and SEM professionals with self respect would never opt for such a situation. In this article,…