Google Marketing Live Keynote 2022
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Google Marketing Live Keynote 2022

Another Google Marketing Live Keynote event has come and gone, and with it came a whole new list of Google product announcements, upgrades, and improvements. Google has stated several times that it will be more upfront with consumers and advertisers concerning its advertising network, which is largely expected given the global movement toward a privacy-first and more transparent internet. However, while privacy remains a…

Get ready for Smart Shopping and Local campaign upgrades
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Get ready for Smart Shopping and Local campaign upgrades

New year, same trend: Consumers continue to tap into an ever-growing number of places to get inspiration and find what they need. This past holiday season, 54% of shoppers used five or more channels, like video and social media, to shop over a two-day period. Performance Max uses Google’s automation to help advertisers reach shoppers as they browse for things they love — online and…

PrestaShop merchants can now display their products on Google
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PrestaShop merchants can now display their products on Google

As the end-of-year holiday season is in full swing, our aim at Google is to help shoppers browse for inspiration, discover new products and ultimately find what they’re looking for. This is why we are building an open ecosystem that connects merchants and customers around the world. To help merchants reach more customers online, we welcome PrestaShop merchants globally to more easily integrate their…

Power your holiday strategy with helpful insights
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Power your holiday strategy with helpful insights

This year’s holiday shopping season is shaping up to be one of the biggest yet. In fact, 53% of consumers plan to shop online more this year compared to last year. To help you prepare, check out the Google Shopping Holiday 100, featuring our predictions for the most popular categories and products in the U.S. this holiday season. The Holiday 100 is a great way…

Shop what’s trending this holiday season
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Shop what’s trending this holiday season

It’s that festive time of year when we start planning holiday gatherings, swap out our iced lattes for hot cocoa, and once again, try to find the perfect gifts for our loved ones. To help you zip through your holiday shopping this year, we’re sharing the Google Shopping Holiday 100 — a list of what we predict will be the 100 most popular categories and products…

New ways to find shopping inspiration on Google
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New ways to find shopping inspiration on Google

Shopping online is as much about inspiration and discovery as it is about the final purchase. People are shopping across Google more than a billion times a day, and we have been working to make those experiences even more helpful by expanding your options. We’re here to help you find new ideas, discover unique products or get the best value from the widest possible…

Display campaigns made easy
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Display campaigns made easy

Helping you connect with customers is core to the Google Ads mission, and we’re always working to make that as easy as possible through our products. That’s why, starting this month, we’re bringing the flexibility of standard Display campaigns and the automation of Smart Display campaigns into a single Display campaign.  We introduced Smart Display campaigns four years ago to create a simple way to reach…

How retailers can stand out this holiday season
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How retailers can stand out this holiday season

The holiday season is just around the corner and consumers are already ramping up their shopping. For example, U.S. searches for “holiday gift ideas” in August have already surpassed 2020 levels. As of June, 58% of U.S. holiday shoppers said they will shop online more this season than in previous years and 59% said they will shop earlier to avoid an item being out of stock….

New ways to find deals and shop on Google
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New ways to find deals and shop on Google

When it comes to shopping, people are increasingly looking for ways to save money. In fact, we’ve seen that searches for “discount code” have increased 50% since last year. With the back-to-school season upon us and the holiday season fast approaching, we know that consumers will be on the hunt for products that offer the best value, and businesses will be looking for ways…

The new WWW: Helping accelerate the retail recovery
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The new WWW: Helping accelerate the retail recovery

The web has been a lifeline during lockdown. Digital tools have helped us stay connected — families with each other, teachers with students and businesses with customers. There has never been a time when technology could be more helpful to people, communities and countries. Unsurprisingly, as a result of the pandemic, our use of technology has leapt forward five to ten years in as many months…