Get discovered and build your brand on Google
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Get discovered and build your brand on Google

There are now over one billion shopping sessions happening across Google every day. More consumers are shopping online than ever before, and they’re meeting a brand-new generation of digital-first retailers, each with their own unique products, stories and values to share. At Google, we’re working on more ways to bridge the connection between retailers and consumers, so that retailers can build direct and lasting…

Google Marketing Live: Building For The New Consumer Journey
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Google Marketing Live: Building For The New Consumer Journey

Today, mobile phones allow people to engage more often, in more ways, and from more places than ever. This means the once linear path from discovery to consideration to purchase has not only evolved but is always evolving. Consider a woman from a recent study, who spent 73 days and interacted with more than 250 touchpoints (searches, video views, and page views) before purchasing…

Google Seller Ratings: Demystified
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Google Seller Ratings: Demystified

Have you noticed the gold stars next to some Google ads? Or perhaps you’ve heard the term ‘seller ratings’ but have no idea what that means or how to get your business rated? Then we’re here to demystify the whole process for you. Read on to find out exactly what Google seller ratings are and how they can dramatically increase the performance of your…

Are You Wooing Your Customers this Valentine’s Day?
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Are You Wooing Your Customers this Valentine’s Day?

Valentine’s Day is one of our favorite holidays at The Search Engine Pros. V-Day presents a unique opportunity for businesses to get creative with their email and social media promotions. Small efforts can pay off big If you don’t have the time for a full scale digital marketing campaign, the simplest thing you can do is update your Facebook and Twitter status, and wish…

Google in Africa – It’s a hit
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Google in Africa – It’s a hit

Online Africa is developing even faster than the new highways of offline Africa. Undersea cables reaching Africa on the Atlantic and Indian Ocean coasts, plus innovative mobile-phone providers, have raised internet speeds and slashed prices. In some African markets, you can buy a daily dose of internet on a mobile phone for about the cost of a banana (ie, less than ten American cents)….

Google Announces Bulk Management Tool For Google Places – Finally!
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Google Announces Bulk Management Tool For Google Places – Finally!

Manage multiple locations more easily with a new tool for Google Places Businesses with multiple locations have a big task in front of them when trying to manage their online presence. How can they connect their customers with the locations closest to them? How can they make data changes to a group of their locations all at once? The challenges of managing multiple businesses…

How to do Google Research More Effectively
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How to do Google Research More Effectively

The Basic search help article covers all the most common issues, but sometimes you need a little bit more power. This document will highlight the more advanced features of Google Web Search. Have in mind though that even very advanced searchers, such as the members of the search group at Google, use these features less than 5% of the time. Basic simple search is…

An itemization of Google’s ranking factors
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An itemization of Google’s ranking factors

Have you wondered why some sites are ranked so high on Google and why other sites are no where to be found? Over the last five or six years Google has been modifying their algorithm to research on page ( code ) and off page ( links ) factors which affect how web sites rank on their favored search engine. Here’s a list of the…

12 WAYS TO TAKE YOUR ETHICAL SEO STRATEGY TO THE NEXT LEVEL
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12 WAYS TO TAKE YOUR ETHICAL SEO STRATEGY TO THE NEXT LEVEL

Los Angeles, CA – May, 21 2011,from 1-3PM – A Free Workshop, Saturday at The Los Angeles Central Library at 630 West Fifth St. Los Angeles 90071 (213) 228-7110  Extraordinary opportunity for small businesses, inventors, innovators and entrepreneurs to learn 12 new ways to boost a web site to the first page of Google. Featuring an expert presenter, Q&A and handouts/resources. Search Engine Pros founder…