New ways to grow your app business and connect with users
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New ways to grow your app business and connect with users

Apps have transformed the way billions of people engage with the world — making it more convenient to play your favorite game, stay connected with loved ones and buy everyday essentials. In fact, our new research shows that 63% of consumers will continue to seek out the best app experiences even once stores reopen.  But as the demand for apps grows, it’s increasingly challenging for developers…

Google Ads Experiments: 7 PRO TIPS
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Google Ads Experiments: 7 PRO TIPS

With Google’s own estimate that companies receive $2.00 in revenue for every $1.00 spent on Google Ads, it’s easy to see why so many companies rely upon Google Ads to generate leads and opportunities. Google ads appear any time someone goes online. With today’s estimates that there are over 15 billion mobile phones, this means your ads can reach anyone, anywhere. However, it’s not…

Gathering Insights In Google Analytics Can Be As Easy As A-B-C
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Gathering Insights In Google Analytics Can Be As Easy As A-B-C

Today’s customers are deeply curious, searching high and low for information about a product before making a purchase. And this curiosity applies to purchases big and small—just consider the fact that mobile searches for “best earbuds” have grown by over 130 percent over the last two years. (Google Data, US, Oct 2015 – Sep 2016 vs. Oct 2017 – Sep 2018. ) To keep…

Google Analytics And Google Ads: A Powerful Pairing
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Google Analytics And Google Ads: A Powerful Pairing

Today’s customer journey doesn’t follow a standard path—it’s diverse, non-linear, and always evolving. Consumers conduct research about products across a variety of devices—and marketers are looking for ways to deliver experiences that meet consumers’ rising expectations. For many marketers, the solution lies in gaining a deeper understanding of the customer journey. The integration between Google Analytics and Google Ads helps you accomplish this.Once linked…

Learn From Experts In The Ads Community
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Learn From Experts In The Ads Community

The Ads Community exists to help advertisers like you improve performance and share best practices. If you haven’t visited the Ads Community in a while, you might be surprised by what you find. Over the last six months, we’ve made a number of exciting changes. From a new design to expanded content areas, the Google Advertiser Community continues to evolve and help you connect with our…

Ads And Analytics Innovations For A Mobile-First World
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Ads And Analytics Innovations For A Mobile-First World

The shift to mobile is no longer a change on the horizon. It’s here. Every year, there are trillions of searches on Google and over half of those searches happen on mobile. And across the millions of websites using Google Analytics today, we’re seeing more than half of all web traffic now coming from smartphones and tablets. When we asked people to describe the role…

Top 3 Website Visitor Tracking Tools
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Top 3 Website Visitor Tracking Tools

If you want your website to get as much traction as possible, you need to know what interests your visitors. If you fail to acquire this knowledge, you may end up putting too much effort into areas that do not interest your audience, while failing to properly develop the more interesting content that is popular on your website. You don’t have to have a…

Omniture Vs. Google Analytics
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Omniture Vs. Google Analytics

A quick list side by side comparison between Omniture and Google, 2 popular website visitor analytics software: (keep bias in mind this was sent by Omniture sales rep) SiteCatalyst Google 20 Custom events linked to conversion Conversion event – purchase 100 Additional Segmentation variables I’m not aware of any custom variable availability 22 different Pathing reports filterable by conversion events and customizable on the…