Universal App Campaigns: Optimize For The Right In-App Action
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Universal App Campaigns: Optimize For The Right In-App Action

As you may have heard, we’ll be moving all Ads app install campaigns to Universal App Campaigns (UAC) later this year. With UAC, you can reach the right people across all of Google’s largest properties like Google Search, Google Play, YouTube and the Google Display Network — all from one campaign. Marketers who are already using UAC to optimize for in-app actions are seeing 140%…