Google Display Ads: 7 PRO TIPS
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Google Display Ads: 7 PRO TIPS

Google Display Ads are visually appealing online advertisements that are essential to building and growing a company’s brand. Their high-quality imagery includes a call-to-action (CTA) that’s perfectly positioned to capture your audience’s attention. These Google Display Ads appear on over 650,000 apps and three million websites and are critical tools for advertisers who want to generate targeted website traffic.    You’ve seen these display…

Make Every Marketing Dollar Count With Attribution And Lift Measurement
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Make Every Marketing Dollar Count With Attribution And Lift Measurement

Understanding how each media touchpoint contributes to your goals can mean the difference between marketing that drives business growth and marketing that fails to deliver. To make every dollar count, you need tools that help you learn how people are responding to your ads, so you can take action to improve your results. Today, we’re announcing improvements to Attribution in Google Ads including coverage…

Using AMP To Make Display Ads Safer, Faster, And Better For Users
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Using AMP To Make Display Ads Safer, Faster, And Better For Users

The performance benefits and security guarantees offered by AMP HTML ads, which are display ads created using the AMP framework, translate to better advertiser ROI, publisher revenue, and overall better user experience. Because of this, Google has expanded serving AMP HTML ads not only to AMP pages but also to regular web pages. As of January this year, 12% of all display ads served by Google are…

New MRC Accreditations And Partners For Google And YouTube Ads Measurement
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New MRC Accreditations And Partners For Google And YouTube Ads Measurement

Is my marketing working? It sounds like a simple question, but in today’s complex environment, answering it correctly is a challenge. To help advance advertising measurement, we’ve invested in third-party accreditations through the Media Rating Council (MRC), and partnerships with leading measurement technology providers. Together, these efforts help ensure that the metrics our advertising solutions deliver are trusted, align with industry standards, and can…

Bring More Foot Traffic To Your Business With YouTube And Display Ads
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Bring More Foot Traffic To Your Business With YouTube And Display Ads

This year, around 90% of global sales will happen in a physical store.1 To bring more shoppers through the door, businesses need tools to efficiently reach nearby consumers and measure their campaign performance across channels. That’s why we introduced store visits measurement back in 2014. Since then, businesses around the world have measured over 7 billion store visits in Ads. Unlock offline results with YouTube…

Introducing Smart Display Campaigns
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Introducing Smart Display Campaigns

There are now over 3 million apps and websites on the Google Display Network (GDN), from popular news websites to the latest gaming apps. No matter what your customers are doing to stay informed or entertained across the GDN, it’s important to reach them with timely and relevant messages. In order to do that, you need to find the right customers, tailor your creativity…

Video Campaign Management Gets Easier With Ads Scripts
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Video Campaign Management Gets Easier With Ads Scripts

If you were wishing for an easier way to manage your video ad campaigns in Ads this holiday season, the Ads product team has the perfect gift picked out. Today we’re announcing Ads scripts support for TrueView and six-second bumper ads. This means for the first time ever, you’ll be able to programmatically create and manage video ad groups, targeting and other campaign features…

Finding Your Audience With Google Display And Video Ads
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Finding Your Audience With Google Display And Video Ads

People constantly move between devices throughout the day — reading breaking news on their smartphone, watching a viral video on their tablet, or researching a beach vacation on their laptop. This creates a challenge for marketers: how do you find the right person at the right moment? Google’s audience solutions help marketers reach people based on the things that matter to them using insights…